July 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the…
If you’re a serious blogger, a constant question in the back of your mind is probably about how to increase blog traffic and grow your blog. After all, if a blog has no traffic, it has no readers. Over the…
As a digital marketing strategy agency who’ve increased the digital impact for charities and non-profits such as Campaign Against Living Miserably, Blood Cancer UK, The Starr Trust, Basic Needs and BHESCO, we’re on a mission for charities and non-profits to…
User experience is key for attracting and retaining loyal customers. When people have good encounters, they’re more likely to stick around and spend more money. On the other hand, when they have a string of bad experiences, they’re more likely…
Way back in 2007-ish, I began my journey with affiliate sales. As luck would have it, I started selling as an affiliate for others and also started allowing affiliates to sell my digital products to their followers. How does affiliate…
Confused and don’t know how to market your products these days? You’re not alone, nobody has a playbook for marketing during riots, rising tensions and a pandemic. Right now, the biggest challenge for businesses is how they can continue selling…
Speed is important to any website, but particularly for ecommerce. Page speed is not only a direct ranking factor impacting where a website’s page is shown in organic search engine results, but it also directly impacts ecommerce sales – a…
Most companies look at the cost of their freight to predict overall expenditures. It’s also a metric worth tracking to see where you can improve. You determine it by looking at total freight costs and dividing by the number of…
Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys…
When it comes to implementing your branding strategy, you typically put a lot of work into the collection of data, including persona development. Frequently, however, that data doesn’t seem to filter all the way down to the simple elements such…
If it wasn’t apparent before, it should be by now — eCommerce is the way of the future. For years online ordering has become increasingly popular, while in-person shopping has dipped in popularity. In fact, nearly 70% of Americans have…
A call for help came from a new member in my private Facebook group for Amazon sellers. After donning my superhero cape, I swooped in to offer some suggestions that this member could use to figure out what was going…
Start with the highest impact part of the customer journey or where most people are dropping off. For example, if you see most people leave your site after getting to the checkout page, there may be an issue with that…
Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys…
Facebook presents a fantastic opportunity for marketers to reach their target customers. With more than 2.5 billion active users monthly, the possibilities of using it for your marketing are endless! In fact, one of the most popular means of marketing…