If you’ve got a high ranking and performing website, then you’re probably feeling pretty smug right now. It’s a nice warm fuzzy feeling, but beware of the mischievous Google Penguin that’s about – he may like to have a little pop at you if you don’t behave properly.

Penguins aren’t very strong, but Google Penguin is. It basically affects any site that doesn’t play by the rules – which are its Webmaster Guidelines. So it’s a good idea to have a look at them.

Potential issues can arise from the deeper structure of your site, so you really should be going through it with a fine toothcomb to find any violations within it. Something like keyword stuffing is an absolute no-no – and it’s something Google advise any webmaster against. Other issues could be duplicate content, which could be rectified by creating fresh and original content. Our Google Penguin Update Blog can give you more background on how it affects you.

So enjoy your Christmas cheer, but beware the mischievous penguin, he might look a little funny – but he’s more cunning than you could possibly imagine. Enjoy today’s illustration, and make sure you come back to the ThoughtShift Blog tomorrow.

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