11 Small Business Ideas For Teens in 2023 (Bonus Quiz)

11 Small Business Ideas For Teens in 2023 (Bonus Quiz)

In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some are even making money doing it. Between soccer...

/ November 5, 2022
What It Takes To Earn Capital Funding

What It Takes To Earn Capital Funding

Robin Axon didn’t start out as a venture capitalist. He was an engineer, working on the International Space Station, when he decided to listen to his gut and go back to business school. Fascinated by finance but failing time and...

/ November 3, 2022
Rare Beauty’s Marketing Strategies for Being an Inclusive and Viral Brand

Rare Beauty’s Marketing Strategies for Being an Inclusive and Viral Brand

The beauty industry continues to change.  With ample new brands, products, and wider shade ranges launching, consumers are finally getting their different beauty needs met while feeling more included.  But with more players entering the market, it’s become more difficult...

/ November 1, 2022
Shipping Strategies: How to Offer Free, Flat Rate, and More

Shipping Strategies: How to Offer Free, Flat Rate, and More

Ecommerce is booming—more, you could argue, than ever before. As technology continues to advance and the COVID-19 pandemic continues to influence the way people shop, businesses must keep up with best practices for shipping.  According to our survey, more than...

/ October 31, 2022
What are Brand Guidelines and How to Create a Style Guide

What are Brand Guidelines and How to Create a Style Guide

Today’s customers expect businesses to be everywhere they are. Your brand needs to shine and leave a strong impression in every place customers—and would-be customers—come across it. And customers expect you to treat them the same regardless of where and...

/ October 29, 2022
How To Start a Skin Care Line in 11 Steps [Case Study] (2023)

How To Start a Skin Care Line in 11 Steps [Case Study] (2023)

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, Amalie Beauty—her first foray into entrepreneurship. Over the next few...

/ October 28, 2022
5 Types of Social Media Posts That Go Viral

5 Types of Social Media Posts That Go Viral

Coming up with social media content ideas is a never-ending chore. Even the pros struggle at times to create fresh social media posts for all their Facebook, Instagram and LinkedIn accounts. You would think that, because there’s really an unlimited...

/ October 26, 2022
Cassey Ho’s Journey From Blogilates on YouTube to DTC Success with POPFLEX

Cassey Ho’s Journey From Blogilates on YouTube to DTC Success with POPFLEX

Cassey Ho didn’t set out to be a YouTuber.  In 2009, Cassey was moving from California to Massachusetts to pursue a career as a fashion buyer.  She wasn’t just leaving family and friends, she was also leaving the students who...

/ October 25, 2022
Understanding Mobile Commerce: 2022 Stats and Trends

Understanding Mobile Commerce: 2022 Stats and Trends

Mobile commerce volume is expected to hit $620.97 billion by 2024. This means nearly half (42.9%) of all ecommerce purchases will be made via a mobile device. As a result, paying attention to your website’s mobile purchasing process is critical...

/ October 21, 2022
The Founder’s Zodiac: What Type of Entrepreneur Are You? [QUIZ]

The Founder’s Zodiac: What Type of Entrepreneur Are You? [QUIZ]

If you often consult your horoscope or Enneagram type to guide you through life, you’ve come to the right place. Personality typing can be useful for entrepreneurs, setting you on the right path as you start a new business or...

/ October 21, 2022