The Unintuitive Rule of Customization: Keep it Simple
Coffee orders are already full of customizations — milk alternatives, sugar or sweetners, an extra shot of espresso. So maybe it’s no surprise that Propeller Coffee Co, a Toronto-based roastery, found success by customizing the online shopping experience in a...
How to Capture Search Interest for Black Friday with Google Ads
With ‘Black Friday deals’ getting 1.5 million searches on Google in the UK in November 2021 and searches for certain products on ‘sale’ surging in November, there’s a lot of web traffic to be gained by capturing search interest for...
How to Manage Your Budget for Black Friday
You have an idea of what queries you want to be visible for over Black Friday (if not we can help you with your PPC keyword strategy for Black Friday), and you have a budget already confirmed for November and...
Google Ads Black Friday Checklist
Skip to main content Posted 19-10-2022 by Pinky Larger Version About the author: Pinky Pinky manages paid search advertising campaigns on the Google Ads, Google Shopping, Bing Ads, and Bing Shopping platforms for B2B and B2C clients with lead generation...
The Importance of Transparency in Health Digital Marketing
In a post-COVID world, digital marketing is a critical tool that helps people make important health and wellness choices. These decisions require a deep level of trust between consumers and medical providers. However, that trust can only come when accurate,...
How Floral Street Is Changing the Perfume Industry, One Ingredient at a Time
When it came to finding a signature scent, Michelle Feeney was tired of brands only using sex appeal to sell their fragrances. In 2017, she launched her own vegan, cruelty-free, and sustainable fragrance brand Floral Street. “We don’t use the...
Capture More Sales with Reengagement Automations
You create a beautiful online store, send prospective customers ads right to their phone, or promote yourself on social media and sure enough, a shopper arrives at your website. That shopper makes a purchase and now they’re a happy customer....
How To Build a Website for Beginners (2022)
Building a website is the fastest way to accelerate your business. It’s the best way to develop your brand, find new customers, and increase sales. If you’re a business owner in 2022, you need a business website to do the...
What Is a Persona Definition and Introduction to Personas
Every business has a target audience—the group of people they best serve. This audience is typically defined by demographics—age, gender, ethnic background—and psychographics, such as their interests, hobbies, and budgets. But target audiences are deliberately abstract. They are used primarily...
How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing
Propeller Coffee Co. has taken the meaning of a multi-use space to a whole new stratosphere. One of the founders, Losel Tethong, took an empty old factory in an industrial part of Toronto and turned it into a roasting facility,...