Shopify’s Entrepreneur-in-Residence: ‘No, Influencer Marketing Isn’t Overhyped’

David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm, which sells products to treat ingrown hairs, razor burn, dark spots, and other commonly ignored skin...

/ July 28, 2021

Email Marketing Metrics: How to Measure the Health of Your Campaigns

Drafting an email campaign is the first of many steps when thinking about your email marketing strategy. One of the most important steps is how to measure the success of your campaign and how to use this data to improve...

/ July 28, 2021

Simple Or Daring: What’s The Best Approach For Web Design In 2021?

When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d find the simplest website builder around, grab the default template, and call the job...

/ July 27, 2021

A Scientist’s Approach to Hydration—and Recurring Revenue

Desperate for an effective and tasty solution to college burnout and dehydration spirals, John Sherwin and Jai Jung Kim created Hydrant, a hydration solution delivering the optimal mix of electrolytes mixed with real fruit juice powder. In this episode of...

/ July 27, 2021

How to Advertise on Snapchat: A Complete Guide for 2021

Knowing how to use Snapchat ads is becoming a staple for retail brands’ social media strategies. And if you want to get traction on Snapchat, it’s likely you’ll have to pay to play. Paid ads on Snapchat are one of...

/ July 26, 2021

4 Instagram Live Strategies for Businesses to Grow Performance

As a business, you’ll need to reach as many people as possible. But what if we told you that you can reach and convert more people with Instagram Live as part of your digital marketing strategy? Photo credit: Fotios Photos...

/ July 26, 2021

10 Holiday SEO Tips to Prep Your Site for this Shopping Season

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. With the 2021 holiday season less than six months away, now is the time...

/ July 23, 2021

How to Do Crowdfunding in 2021: With Expert Tips and Examples from Successful Campaigns

Crowdfunding is an increasingly popular option for any small business looking to raise money. It’s one of the most accessible ways of financing a new idea or product. But launching a successful crowdfunding campaign isn’t as easy as setting up...

/ July 23, 2021

6 Ways to Make Money on Instagram (Whether You have 1K or 100K Followers)

You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.” Just like bloggers, YouTubers,...

/ July 22, 2021

Customer Acquisition: If the Math Doesn’t Work, Your Marketing Doesn’t Work

Whether you’re a new entrepreneur trying to win over your first ten customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable and gaining new customers can feel...

/ July 21, 2021