What Is a Persona Definition and Introduction to Personas

What Is a Persona Definition and Introduction to Personas

Every business has a target audience—the group of people they best serve. This audience is typically defined by demographics—age, gender, ethnic background—and psychographics, such as their interests, hobbies, and budgets. But target audiences are deliberately abstract. They are used primarily…

Best Social Media Management Software for Ecommerce

It is now essential for enterprise-level organisations to have a robust social media presence. Social media can help you build relationships with customers, engage with your target market, and expand your business. Featured Image photo credit: Sara Kurfe Fortunately, there…

Why You Need a Local Level Marketing Strategy

While large corporations spend an enormous amount of money marketing to wide audiences, for smaller to mid-size businesses, this strategy isn’t always the best option. Before casting a wider net and targeting people outside of your area, marketing at the…