Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021
Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference Neil Patel shared innovative ways to stand out from the competition and exceed customer expectations in 2021 and beyond. Neil...
The 65 Best Marketing Tools for Online Businesses
Marketing tools are the invisible foundation of a strong marketing strategy. There are hundreds, if not thousands, of marketing tools out there, and some are expensive and difficult to use and implement. If you’re a small business owner, the cost...
How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study
Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. But, if...
Entrepreneurship for Everyone: Martha Stewart Shares Her Blueprint for Success
Picture it: a crisp winter evening in New York’s fabled SoHo neighborhood. And on this particular December evening, Shopify’s 8,000-square-foot space on Greene Street was abuzz with more than 200 entrepreneurs who gathered to mingle, make merry, and talk shop....
Business Proposals: How to Write One and Where to Find Templates and Examples
Writing a business proposal is something that few new business owners know how to do. In the early stages, you’re focused on your product, your business plan, and setting everything up. Considering proposing your business for projects might not seem...
How an 8-Figure Business Builds its Teams and Culture
David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first...
Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021
With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make it Big Conference, BigCommerce Director of Channel Marketing, Caroline Lim, sat down with Overdose Strategy Director, Keith Karlick, to discuss...
How To Create A Winning Marketing Strategy For A Subscription Service Business
The modern subscription model has a lot to offer, which is why so many businesses are embracing it. It lessens the burden on the point of investment, most notably: a large upfront cost is swapped out for an ongoing commitment...
How To Understand Marketing Analytics For Your Ecommerce Store
Of all the available tactics to grow a business, marketing analytics is taking the lead. About three out of every four marketing leaders base decisions on data analytics. Yet, most companies still do not have access to quantitative metrics to...
How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later
Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And yet, your ecommerce conversion rate hovers around 2% to 3% — and that’s considered a good conversion rate. Why aren’t...