How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Editor’s note: This blog was originally published in 2017. It has been updated for accuracy and modern practices. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. ...

/ December 15, 2021

How to Build a Sales Channel Strategy Around Your Online Store Without Losing Customers

Implementing a multichannel sales channel strategy has become a requirement for every business. The strongest brands are the ones that meet customers where they already spend their time.  These businesses offer exceptional commerce experiences and establish strong brand identities. They...

/ December 15, 2021

Edit Videos Like a Pro: The 13 Best Free Video Editing Software for 2022

Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, TikTok, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs...

/ December 15, 2021

How to Write a Bakery Business Plan: Your Recipe for Success

The rise of the gig economy, the COVID-19 pandemic, and advances in technology have all contributed to more people working from home and even pursuing their own home business ideas. Entrepreneurs across the globe continue to find ways to leverage...

/ December 14, 2021

Dropshipping Fulfillment: Understanding the Supply Chain and Fulfillment Process

For many small businesses, the act of capturing and fulfilling orders in their online store is tricky. To make matters worse, ecommerce fulfillment operations have become more complex, with multi-node networks, sophisticated technologies and many different transportation strategies.  In-house fulfillment...

/ December 14, 2021

How to Write Engaging Welcome Emails (+ 12 Examples to Inspire Yours)

Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Email is the backbone of customer retention and a highly effective channel for connecting with your customers, even...

/ December 14, 2021

A Life Altering Diagnosis That Inspired A Luxury Skincare Company

After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch....

/ December 14, 2021

Competitive Pricing 101: Avoid Price Wars, Save Profit Margins

Consumers have access to more information than ever before. Constant internet access means they’re never more than a few clicks away from finding out which comparable products your competitors sell—and whether they’ll get a better deal elsewhere.  Price is the...

/ December 13, 2021

5 Digital PR Strategies for eCommerce Businesses

Kate Miller Kate has loved words since the moment she learned to read. She’s the first to pick up a pen or break out a laptop to write down her next big idea, and she’s thrilled to be the content...

/ December 13, 2021

Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube

In 2019, Katie Carson found herself at the year’s biggest event for YouTube creators, brushing shoulders with the platform’s top stars. It was a party at VidCon, the annual convention that draws top talent from YouTube, Twitch, and TikTok.  “There...

/ December 13, 2021