How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips

You open up your store to check on your sales funnel, and you can see you have some work to do. Growing an ecommerce business is hard. Getting your product pages right in particular can be especially challenging. You know your...

/ June 27, 2022
New Google Analytics 4: An Introduction for eCommerce Businesses

New Google Analytics 4: An Introduction for eCommerce Businesses

Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards....

/ June 27, 2022
How These LGBTQ-Owned Businesses Connect With Their Community

How These LGBTQ-Owned Businesses Connect With Their Community

While June is now marked around the world as a month of Pride celebrations, for many LGBTQ-owned businesses, Pride is an event—and commitment to the communities they serve—that extends year round.  Three LGBTQ business owners spoke with Shopify about how...

/ June 24, 2022
How to Create an Effective Facebook Ad: 3 Tips for Success

How to Create an Effective Facebook Ad: 3 Tips for Success

Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid...

/ June 24, 2022
Home Office Design Ideas for Productive and Energizing Layouts

Home Office Design Ideas for Productive and Energizing Layouts

Working from a drafty attic or a dark corner of the living room is often a rite of passage for new entrepreneurs. Of course, it’s a sacrifice you gladly make to do the work you love doing.  Now, the makeshift...

/ June 23, 2022
Why Prioritizing Mental Health Is Essential to Your Business Strategy

Why Prioritizing Mental Health Is Essential to Your Business Strategy

Mental Health Awareness Month happens every May. While this is a reminder to pause and reflect on the importance of self care, mental health is a priority all year long. This series shines a spotlight on the issues that impact...

/ June 23, 2022
The Ultimate Guide to Dropshipping on Shopify

The Ultimate Guide to Dropshipping on Shopify

When you’re a new entrepreneur, two things in short supply are time and money. Startups don’t usually make a profit right away, and without the funds to pay employees, time is stretched thin for startup entrepreneurs. That’s what makes dropshipping...

/ June 23, 2022
DTC Cereal Brands like Magic Spoon are Changing the Breakfast Game

DTC Cereal Brands like Magic Spoon are Changing the Breakfast Game

DTC brands have long disrupted commerce in industries like beauty, footwear, and even shaving supplies—and now, they’ve come for your breakfast cereal. Buzzy companies like Magic Spoon and OffLimits are creating healthy cereal options aimed at evoking the flavors and...

/ June 23, 2022
4 Ways to Boost Your Average Order Value

4 Ways to Boost Your Average Order Value

4 Ways to Boost Your Average Order Value Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent to your inbox....

/ June 23, 2022
2022 Global Ecommerce Report: Fashion and Apparel

2022 Global Ecommerce Report: Fashion and Apparel

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for ecommerce.  Based on growth projections, retail ecommerce sales will surpass $1 trillion for the first time ever in 2022, according...

/ June 22, 2022