30 Free SEO Tools for Driving Traffic to Your Website
A working knowledge of search engine optimization (SEO) is useful for more than just search advertising and getting your site found for relevant keywords. Search engines offer a window into our collective wants, questions, concerns, and curiosities. Knowing the basics...
How BB Wheels Made the Jump to B2B with BigCommerce
With more than a decade in business, BB Wheels is a small, family-owned business located in Albany, Minnesota. With a mission “to become your preferred online shopping destination for wheels, tires, and vehicle accessories,” BB Wheels takes pride in offering...
How This Urban Contemporary Gallery Targets Niche Customers
The entrepreneur behind Pretty Portal, Klaus Rosskothen, is a lifelong lover of urban contemporary art. In his life, he’s been a graffiti artist, a photographer and designer, and later, started his own marketing agency crafting campaigns for global brands. When...
How to Become a Full-Time YouTuber (Without a Million Subs)
When you think about becoming a successful full-time YouTuber, you might think about big-name channels with over a million subscribers. And if that’s your definition of success, we won’t lie—it’ll be a long road getting there. But if your definition...
This Brand Knows Why Not Every LGBTQ Customer Wants a Rainbow
During Pride Month, you can’t miss them: rainbow visors, rainbow shoelaces, rainbow coffee filters, rainbows slapped on nearly every item you can think of. And while flying the rainbow flag can be a way for individuals and businesses to show...
How to Optimize eCommerce Category Pages for SEO
Editor’s note: This article was originally published in 2017. It has been updated for accuracy and to reflect modern practices. While category pages aren’t as flashy as their product page counterparts, they’re equally important for your search engine optimization efforts...
5 Things You Should Know Before Selecting a Payment Provider
At this point, you’ve probably browsed products on an eCommerce website, maybe even added an item or two to your cart and considered making a purchase. Everything went smoothly until you decided to checkout. This isn’t an uncommon thing, despite...
Marketing Analytics 101: How To Measure Your Campaigns
Marketing your online store is part art and part science—the science is in trying to measure the effects of the art. Understanding what’s working and what isn’t as you run your marketing campaigns can help you apply those lessons to...
Automation in Ecommerce Marketing: 3 Trends You Can’t Ignore
You can say a lot about the world of digital marketing, but you can’t say that it’s boring. There’s always something new to learn; a game-changing technology that’s turning the industry on its head; or new trends and tips to...
Why You Should Sell Party Printables on Etsy
What’s the holy grail of printables? The rare combination of something that people will buy over and over again plus something that isn’t trendy and won’t go out of style quickly. If that doesn’t describe party printables I don’t know...