Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: in 2021, ecommerce sales are expected to make up nearly 20%…
For multi-channel sellers, the holiday season is the busiest and single most important sales period of the year. In fact, Shopify store owners collectively made a whopping $6.3 billion in sales globally between Black Friday and Cyber Monday in 2021.…
Today’s retail market requires A+ customer service, but getting it right comes down to more than help desk software and call scripts. While a dedicated customer service team is ideal, many founders are the sole customer-facing employee in the early…
B-Wear Sportswear Runs Circles Around the Competition Using BigCommerce and Omnisend Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent…
Brittany Hopkins is a creative at heart. “My retreat is making,” Brittany said. “If it gets stressful, I want to just make jewelry.” Ever since she was a kid, Brittany has been making jewelry. She later pursued goldsmithing and jewelry…
What’s one of the most critical parts of creating an effective marketing strategy? If you answered data analysis, we agree. Lots of data analysis is required to ensure your marketing strategy generates significant results. Photo credit: Geralt That said, most…
Many artists graduate from formal art programs adept in color theory, brush techniques, and composition—but don’t know the first thing about business. How can artists sell art and paintings online? How will they market themselves? Making a living as a…
Make it Big Podcast: Exploring Payment Trends and Buy Now, Pay Later with Sezzle Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have…
Writing reviews for your blog or website has been a proven marketing strategy for decades. While this method is still an exceptional way to earn income or affiliate commissions, it (like many other marketing techniques) has been abused by unscrupulous…
With the increasing need to build a positive image for a company, reputation management is a must. A business leader or an entrepreneur has a lot of responsibilities, and oftentimes, the online image of their company is left out of…
It would take a lot more than 280 characters to cover all the ways selling on Twitter is different from selling on Facebook or Instagram. The “blue bird” has long been a dark horse among social media marketing channels. While…
At the heart of the web lies one important thing that it couldn’t run without: the user. After all, what is all this infrastructure and information for, if not for the user? As intuitive as it may seem, it hasn’t…
Kyle LaFond was a science teacher to middle schoolers. Having grown up on a four-generation family farm, he would often experiment with natural ingredients to create personal care products and also taught his students how to do the same. Kyle’s…
Do you know what the checkout process on your site is like? How many form fields are your customers required to fill out? Do you allow users to checkout as a guest, or do they have to create an account?…
Advertising puts your business in front of its target audience, influencing them to buy the product or service you’re promoting. While most platforms charge entrepreneurs to reach their audience, it’s possible to get free advertising for your business. Tactics like…