Growth is the lifeblood of any business, and apps are no exception. If you’re the owner of an app, you probably already know how important it is to grow your user base. But if you need a little help getting started with effective growth strategies, this post will be right up your alley. In it, we’ll discuss five proven techniques that can help boost app installs and drive revenue: paid advertising campaigns, app store optimisation (ASO), referral marketing campaigns, optimising social media and email marketing campaigns.

Growth Strategies for App Installs - supporting image
Photo credit: Erol Ahmed

1. Paid Ad Campaigns

Paid ads are your best bet to reach new users. Paid ads are great for targeting specific audiences, locations, and devices.

1. Targeting Specific Audiences

You can target people based on their age, gender and interests. This is great if you know that most of your users are female or like sports cars. You can also target your ad based on where they live or the device they use (phone vs tablet).

2. Reaching New Users

Paid ads let you reach people who haven’t seen an ad for your app before so you can get them in front of a more diverse audience than what’s already in our app store charts today — it makes sense!

Depending on where you want your ads to be seen, using Google UAC or Apple Search Ads will help your app to get in front of the right people. Setting up campaigns on these ad platforms allows you to get super specific on elements, such as objectives, budget, target language, and running time. Having incredible assets like graphics and copy will help to take your ads to the next level, but ensure to stick to Google UAC and Apple Seach Ad’s guidelines!

2. App Store Optimisation

App Store Optimisation (ASO) is the process of improving the visibility of a mobile app in an app store. It’s not just about getting your app ranked higher, it’s also about driving organic installs and increasing engagement within the app store.

For example, ASO can include:

  • Improving your App Store page title and metadata (keywords)
  • Optimising your screenshots for better CTR
  • Adding an editorial review from a reputable site
  • Improving your app’s ranking and reviews in the app store.

3. Referral Marketing

Referral marketing is a strategy that involves getting a customer to refer a product or service to someone else. This can be done through email, social media, and other online channels. It’s important to keep in mind that referral marketing is not just limited to generating app installs; it can also be used as an effective way of re-engaging your existing users. When it comes down to it, the most important thing about referral marketing is that it drives higher engagement with your product or service by giving customers some incentive (which you determine) for sharing their experiences with others.

One of the most effective ways of doing this is through email marketing campaigns, (which we will get to) where you send out relevant messages about new features or offers in order for them to share this information with their friends who may be interested in using your product/service as well!

4. Optimise Social Media

Social media is a great way to promote your content. You can share it on your Facebook account, tweet it out on Twitter and even pin it to Pinterest. If you’re savvy with social media, you can also promote your content on other websites like blogs or forums.

Once you have shared your content online, start driving traffic from these platforms toward your website and app. This strategy has been proven effective because users are more likely to download an app if they are familiar with its name beforehand.

Content marketing through social media is a great way to promote your mobile app because it will expose people who have not heard of you or your brand before. You can start by creating an ebook or blog post about something related to your business and then share it on social media platforms like Facebook and Twitter, or Instagram.

5. Email Marketing

Email marketing is another great way to reach your customers, build relationships with them, and get more app installs.

Email marketing is one of the most effective ways to reach out to your audience—and for good reason. It’s easy for you to send emails at any time and have them land in the inboxes of people who have already expressed interest in what you’re offering through their subscription. And when you send personalised messages that are relevant to each recipient, it shows them that they matter (which also makes them more likely to open and respond).

In fact, email has been shown as having higher open rates than social media platforms like Twitter or Facebook! But don’t just take our word for it: a 2012 study showed that brands who used email marketing had an average 28% lower cost per sale than those who didn’t use email at all (so there’s some real money involved here too).

Email marketing is also a great way for you to stay in touch with your audience and give them updates about what’s happening with your business, product launches, or new features. You can even use emails to collect customer data or send out surveys that help you find out what people want from your business.

So how do you get started? It all starts with a good email marketing strategy.

A solid strategy will help you keep your emails organised and focused so that your audience knows exactly what they’re getting from you. It’s also a great way to prevent any wasted time or effort (and the last thing we want is for our efforts to be going into something that doesn’t work).

Here are some tips to help you get started:

1. Know your Audience

This might seem obvious, but knowing who you’re sending emails to will help you craft content that’s relevant to them. You can use customer data or surveys as a starting point for this information.

2. Have a Goal

Before you send out your first email, it’s important to know what you want it to accomplish. Are you trying to build relationships with customers? Create brand awareness? Drive app installs? Each of these goals requires different strategies and tactics.

3. Create a Strategy

Your email marketing strategy should include your goals, how often you plan on sending emails (daily, weekly or monthly), and what type of content will be included in each email (such as photos, videos or posts from other people).

When you have these points detailed, it’s up to you to get creative!


In this blog, we discussed the 5 effective strategies you can use to increase your app installs. These strategies go beyond the traditional methods of promoting your app and instead focus on creating a holistic user experience that drives people to download your app, try some of them out today!

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