It’s undeniable that technology has changed the world. From new medical capabilities to simply being able to check your funds with the click of a button, technology has found a way to make everything more efficient. It has also made…
Changing your digital marketing company can be a daunting process. Choosing your first even more so. You’ve got recommendations, searched the web and put a short list together. But when you finally get to talk to them, what to ask…
All in all, your eCommerce checkout page is one of the most important parts of your online store. You can’t win sales and grow your business if you can’t get consumers to convert. Companies should build secure and seamless checkout…
ThoughtShift’s Digital Strategy Director, Alexandra Coutts will be sharing her Black Friday SEO expertise at this year’s Brighton SEO event. Alexandra will present, how consumer expectations and purchasing behaviours over the Christmas period have varied every year for the past…
Influencer marketing has blown up recently and with the recent change in ASA guidelines, we are starting to notice placements a lot more due to disclosure of PR items being compulsory now. Increasingly, influencers are asking for payment for collaborations…
Facebook announced in December 2018 that it was testing search ads in its Facebook Ads search results and Marketplace. It is the first time since 2012 that Facebook has tested search ads: back in 2012 it briefly tested sponsored results.…
Technology has recently been dabbling into the world of fashion. With the movement from traditional retail shopping to online shopping, it has been hard not to notice the impact of technology. Tech is transforming how industries function, through the use…
One of the best channels for delivering information about discounts, offers, and other product materials is through a loyalty program. These programs significantly expand your e-commerce business’ customer experience, which is a massive competitive differentiator in the digital landscape. Loyalty…
Throughout 2018, Google rolled out its new iteration of Search Console, which still runs alongside the classic version, to upgrade the platform to provide more useful information. Photo credit: Tomas Sobek A key change has been the detailed index coverage,…
We are excited to announce that ThoughtShift’s annual Reverse Advent Calendar has smashed the previous year’s target with the help of our local community and businesses. Nick Graham-Smith from Whitehawk Foodbank passed on his message of thanks to everyone who…
The ThoughtShift Charity Shield is in its 2nd year and is the brain child of myself and our Managing Directors as part of our wellbeing programme. We wanted to do something more for the awesome Brighton community. We feel our…
Garden furniture, outdoor furniture, patio furniture, even balcony furniture. It’s getting to be that time of year again when the thoughts of the English shopper turn to sitting around outside and enjoying their gardens. It’s a sector which attracts the…
Influencer marketing is not a new tactic, but it keeps getting more important over the last few years. Since almost 50% of consumers depend on influencer recommendations, you can’t afford to neglect this valuable marketing mechanism. Brill Assignment is a…
As a savvy business owner or marketeer, you will be aware that eCommerce websites benefit greatly from both SEO and CRO practices. What is more difficult to discern, is the way to make them work symbiotically for the best possible…
In their Biannual Commerce Flagship report Global Web Index shared the insights on international buying behaviours from a survey of 113,932 internet users aged 16-64. There are lots of juicy trends which should be informing digital marketing strategies in 2019.…