Not even half a year after the last Brighton SEO event, it was time to get some industry updates, be introduced to new search marketing tools, and be inspired and entertained at the second round of the “biggest SEO conference…
It’s amazing how social media has evolved from a simple means of connecting people in its infancy to a powerful business tool today. While traditional advertising remains in business, more and more entrepreneurs are turning to social media platforms to…
First, they suggest buying matching underwear for a customer’s partner, which is an emotional tactic and, can increase repeat purchases by 80%. Then, they perform an upsell by offering a subscription service. Down selling is another thing you can try…
If the goal of your eCommerce website is to make sales, then you need to work on optimizing your product pages. Your product page is the gateway to your revenue and conversions as long as you have products to sell.…
According to Mintel, British women spend over £1.5 billion pounds on skincare each year. A lot of that is on creams, lotions and the occasional magic potion. But a growing proportion take the step of ‘getting work done’ at their…
The humble FAQs can have a significant effect on the customer experience – while dramatically cutting costs. Here’s how. As a copywriting agency, much of what we do is tactical. The content we write forms part of the tactical rollout…
There’s still time to focus on optimizing your mobile commerce strategy for the 2019 shopping season. You can do this by streamlining your website or app so that the process from browsing to buying moves as quickly as possible. Think…
Looking for a career in Paid Media or PPC? Want to find out what skills you need to have to work in paid media? Let’s have a look at what makes an awesome paid specialist. 1. Inquisitive An inquisitive and…
Introducing Pinky Lee, Paid Media Architect. Let’s find out some more about her job, how she got here and her likes and dislikes as a digital marketer. Pinky Please describe your job: What do you do? As a paid media…
Digital marketing trends come and go at a rapid pace. As such, marketers often think about how to spend their digital marketing budgets. If their budgets can afford it, most marketers will invest in a wide range of digital channels…
PPC advertising is both reliable and cost-effective when done well. You can start with a modest budget, scale up when you get the results you’re looking for, use niche targeting, and pivot rapidly. Factor in the number of viable platforms…
In this guide, we cover everything from recording and sharing your Instagram videos to picking the right editing apps and strategies to optimize your Instagram video. According to Statista.com, the eCommerce market in the United States has been rapidly evolving…
‘Slow but steady growth’ is predicted for the domestic garden buildings market over the next few years according to AMA Research. They predict 12% growth between 2018 and 2022. It’s a market which is impacted by the weather. When the…
Email is one of the best ways of reaching out to your list, and a strong email campaign can substantially increase engagement. These are some of the most effective digital strategies for building strong relationships and turning first-time buyers into…
Ecommerce businesses can employ a myriad of digital marketing techniques to reach out to prospects — search engine optimisation, pay-per-click advertising, and content marketing to name a few. The question is: how do companies determine which of these marketing practices…