So Search Engine Land broke the news that Matt Cutts announced at advised by Google following the Panda Update in March 2011
Develop a content strategy to ensure that all your online marketing activity is aligned and adds value to your customer at each interaction they have with your brand.
This algorithm change is rumoured to come into effect anytime between the next 14 to 30 days so this should definitely be prioritised. This diligent pro-activity will be 100% worthwhile in enabling you to ride the proverbial storm and also in improving your website for your potential customers which should increase your conversion rate and grow your business!
For more online content marketing tips and digital marketing fashion news keep an eye on my contributions to the blog.