The Competition The second year for the ThoughtShift Charity Football Shield was a smashing success. Bringing fantastic Brighton businesses together for a brilliant day of football. RocketMill, Plus Accounting, iCrossing, Trusted Housesitters, ABN Amro and Seed Publicity made the competition…
Throughout this article, we will look at exactly what it is that makes customers stay loyal to a brand. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will…
Every home needs lights, and the growth of the UK lighting market by 44% from 2013 – 2017 with a further 4% growth each year shows that it is a market to be involved in (AMA Research). A lot of…
Mobile trends and innovations are completely revolutionising the way we think, purchase, and interact throughout our day to day lives. In this post we are going to cover how ecommerce is changing and conforming to the mobile trends that are…
In the third in our series of interviews with some of the UK’s leading business owners, managing directors and entrepreneurs, I find out what are the digital strategies behind the UK’s most successful brands Chris Mahady MD of Findel Education…
“Just send me an email”. How many times have you used or heard that phrase? I bet it’s a lot, from sending an email with information about something fun and exciting, like a concert, up to sending important details in…
Ever wondered what makes great people great? This is the second in a series of interviews with some of the UK’s leading business owners, managing directors and entrepreneurs to look at the ecommerce strategies behind successful brands. What brand do…
Consumers generate different kinds of data whenever they interact with brands, at a rate unlike ever before. If you’ve shopped online from a major retailer, every stage in the customer journey will have been quantified to some degree. The information…
Have you ever wondered what makes great brands great? In the first of a series of interviews with some of the UK’s leading brand owners, managing directors and entrepreneurs, we uncover the growth strategies that make brands successful. Paul Crow,…
The global luxury goods industry, including fashion, jewellery, handbags and cosmetics has been on an upward climb for many years, with a value of 260 billion euros up to date. According to luxury fashion industry analysis, the title of a…
How much do people spend on an engagement ring? Apparently, it all depends on where they live. According to De Beers, back in the 1930s, following the recession, it was meant to be a month’s salary. That became two months…
Last year, social media and shopping became one as Instagram announced that it had launched a shopping service on its platform. This means that retailers can tag products in posts and sell directly. More retailers than ever before are using…
As we wrote on our website specializing in live chat reviews: “Giving your software the name of a whole category of applications is quite a bold move.” But we also rank LiveChat as the number one solution for those who…
This year’s BrightonSEO event was particularly special, with ThoughtShift’s own Digital Strategy Director, Alexandra Coutts presenting her insights and expertise on Black Friday SEO, to a room full to the brim with professional marketers. The event did not disappoint, with…
Purchasing behaviours and consumer expectations have shifted over the Christmas period every year for the past 5 years. Following a standing room only presentation at the BrightonSEO conference, ThoughtShift’s Digital Strategy Director, Alexandra Coutts explains how to effectively utilise these…