A recent article by Sam Thacker from Dun & Bradstreet’s AllBusiness.com explains how e-tailers like you may be missing a huge opportunity to increase sales by shipping to military APO/FPOs.
The great news is that Pinnacle Cart – named in the article as one of the most popular shopping cart vendors – can easily help you tap into this market of more than 200,000 military service members.
Military Base and Post Exchanges often carry limited selections that leave service members and their families in need of more selection and that little touch of home that only online businesses can provide. In order for your customers to ship any products purchased from your store to military and diplomatic personnel, you must allow them to enter an army post office (APO) or fleet post office (FPO) address. Pinnacle Cart is one of the few shopping cart solutions that allows merchants to easily add this option – just one of over 400 features available.
You can read the entire D&B AllBusiness.com article here.