Generate free press for yourself by writing articles in ezines, blogs, forums, podcasts & RSS, mini-sites and social networking sites. You will build credibility for yourself and be seen as something of an expert in your field. If you don’t have the means to do it, hire freelance writers to do the job for you. Negotiate with the hosting information/content site to publish your name, a short byline and your website URL with the article. Or better still, start an ezine yourself.