This is the first in a series of Christmas themed illustrations, which will hopefully illustrate the importance of various aspects of SEO, PPC & Social Media – so be sure to check back every day for the latest one on the ThoughtShift Blog tomorrow.

One of the most important aspects of SEO is deciding what search terms you want your site to be found for. It can be a particularly hard decision, but making the right choice is an absolute necessity.

You need to find a balance between the competitiveness of a keyword and the amount of search volume, tying this in with your SEO budget will also influence what keywords you choose. If you’re a niche cola producer and want to have your website rank at number 1 for the keyword ‘cola’ on a tiny budget, it’s not going to happen – so you better think realistically.

Finding the best search terms for your site to be optimised for will require careful keyword research. Not to boast, but the experience that <a href=””>our team</a> has gives us this ability – and a great knack for spotting the good ones.

When optimising it’s also worth remembering that you can over optimise your site, focus on one or two keywords per page or post – it’s enough to be effective and you don’t want your site to get slapped with Google’s over optimisation penalty.

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