When people are flying through the web, they inevitably land at certain points. When a user lands on your site from a paid search or content marketing campaign, it’s often their first interaction with your brand. As a result, these…
There’s probably a lot of webmasters out there who are wondering why Google hasn’t placed them at the top of the metaphorical tree this year. ‘ We’ve been as good as gold! Little angels you could say, but how does…
This is the first in a series of Christmas themed illustrations, which will hopefully illustrate the importance of various aspects of SEO, PPC & Social Media – so be sure to check back every day for the latest one on…
So why goats? Goats can feed hungry children and families with healthy milk, cheese, and yogurt. Goats also act as an additional revenue source providing families with much needed income through milk and offspring which can be sold at market.…
In this blog post I will explain the importance of a successful start to an SEO campaign and how to ensure that you lay the foundations that will enable you to grow and maintain an advanced SEO strategy. Seeing as…
There’s been a flurry of activity around the internet as panicked websites scramble to get their heads around the Google EMD Update. Many webmasters and those in SEO Land might have noticed a decrease in traffic from the release of…
Whether you run an e-commerce site or a lead generation website, being able to accurately track where your sales/enquiries are coming from is essential. The best way to track conversions whether somebody has filled in a contact form or ordered a product…
a) Provide clear call(s) to action. Far too many SMB websites ramble about whatever the owner is interested in. Your website can provide all kinds of great content and features, but if it doesn’t easily tell them what you’re selling…
Google keeps pushing out updates to try and get the best search results for its users, though what exactly does it look for in the backlink profile of your website? A significant component of the Penguin updates appears to deal…
I just wanted to address the PinnacleCart user base, blog readers, and Facebook fans to announce that I couldn’t be more proud of the PinnacleCart family than I was yesterday when the news broke about PinnacleCart software being ranked as…
You have probably guessed that I’m pretty crazy about social media so over the next few months I will be regaling you with some most excellent and informative tales about any new kids on the block in this fascinating arena.…
Using purchased data can help businesses gain insight into tracking and understanding customer purchases. In turn, you want to use that information to predict future purchases. Predicting future sales can help companies utilize resources efficiently, boost sales, and encourage loyalty.…
How many campaigns have been held up due to lack of IT resource and tracking implementation being at the bottom of the IT priority list? Being able to measure the ROI of marketing spend is of little interest to a…
Some of the biggest problems eCommerce currently face are the laws of time and space. True, shipping networks have becoming stunningly efficient, but websites still lose business to other companies, simply due to convenience. This is why Redbox still holds…
I recently read an article in ‘Marketing Week’ written by Spyro Korsanos, CEO of Mediasyndicator that suggested the human touch is still required if web ads are to have the right impact. Korsanos basically explained how our digital generation have…