4 Ecommerce Revenue Killing Mistakes to Avoid at All Costs
Now there are loads of ecommerce platforms that offer free website templates. It means that you can set up a business with barely any technical knowledge. The low entry barrier has been incredibly welcoming to the novice, as well as...
You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)
If someone searches for your brand in Google, you want to dominate the results they see. If you forgo branded paid search campaigns and leave it up to chance, your business will miss out on huge opportunities for brand awareness,...
5 Hacks to Write SEO-Friendly Content for Your Ecommerce Website
Search engine optimisation is ultimately one of the most important things for a well-functioning ecommerce website. Without proper SEO, you can end up losing sales, having decreasing traffic and conversion rates, and suffering from many other issues. Photo credit: Merakist...
7 SEO Optimisation Mistakes To Avoid
Businesses and brands of all shapes and sizes are hitting the internet, offering their products and services online. However, in the most recent years, search engines like Google are on the hunt for good-quality content, and will penalise sites that...
Should You Hire a Digital Marketing Agency? A Guide for eCommerce Businesses
Digital marketing services from an agency can generate massive growth increases for your business. Unfortunately, if you’re not careful, you can just as easily sink thousands of dollars into an agency with little to no quantifiable return. So, how do...
7 Ways to Improve Your Apparel & Accessories Conversion Rates
Monitoring the performance of your apparel and accessories store is crucial to understanding the most and least successful elements of your website. You need to track the micro conversions of every feature on your site including page scrolling, detail-to-cart ratios,...
Chassis Codes 101: An Integral Spec for Automotive Aftermarket Web Stores
The organizational structure of your product catalog is the backbone of your eCommerce store. After all, it’s pretty difficult to sell products if your customers can’t search for and/or find them. What that means for your store is that you...
Why Ecommerce Stores Are Doomed To Fail Without Data Analysis
What comes to mind when you think about the operation of a successful ecommerce store? Maybe you think about the rich creativity required to corner a market with an exceptional product, or the comprehension of consumer wants and needs that...
Best Ecommerce Marketing Strategies for Profitable Growth
Almost every direct-to-consumer brand owner and retail marketing leader I’ve ever spoken to has wanted the same thing… a path to profitable growth. Photo credit: Fabio Fistarol A few are interested in more website traffic or growing their social media...
5 Top Tips to Design an Outstanding Brand Image
Branding, like beauty, is in the eye of the beholder. You may think of a brand as something that can be quantified or identified, like knowing that there’s a McDonalds on this off-ramp because you see the golden arches or...