How Free Shipping Can Increase Your Conversion and Average Order Value
While it’s not a top-of-mind thought for busy merchants, shipping is one of the biggest considerations for customers shopping online. “How much is shipping?” and “When will my order arrive?” are make-or-break questions that determine whether a buyer completes their...
Getting your back office ready for the holiday selling season
With customers shopping online more than ever before, the 2021 holiday season is shaping up to be a big year for ecommerce. Online sales in the US are predicted to rise 11.3% from 2020 numbers to $207 billion, accounting for...
How to Use Internal Site Searches to Inform SEO Strategy
Lindsay Haskell Lindsay grew up near Philly before heading off to the west coast for college. She studied English at UCLA and then moved to Raleigh, N.C., where she lived for a few years before moving to Denver. Her career...
Starting Your First Venture? Here’s What You Need to Become a Business Owner
My dad is a business owner. In 1990, he opened his own auto shop. He took a risk, went through the motions of uncertainty and stress, worked a second job to support his family and his business, grew his customer...
8 Holiday Marketing Campaign Ideas & Tips to Delight Your Customers
For many ecommerce businesses, the holiday season is the busiest time of year. Whether it’s freshening up your landing pages, creating brand awareness with your holiday marketing campaigns, finding others ways to target new customers and everything in between, the...
How to Start a Skincare Line: 11 Lessons From a Serial Beauty Entrepreneur
Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skincare line, Amalie Beauty—her first foray into entrepreneurship. Over the next few years,...
The Importance of Shipment Insurance During the 2021 Holiday Shopping Season
Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is about to happen. Maybe it’s a first date, maybe it’s an interview for a dream job, maybe it’s Christmas morning...
Everything you need to sell worldwide: Introducing Shopify Markets
For decades, tapping into the opportunity of global commerce has typically been reserved for the few; the biggest brands with the biggest budgets who could afford to navigate an ever-changing landscape that gets more complicated each year. Understanding the many...
The Preordering Model that Scaled a Hobby Into a Business
Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave...
A Guide To Structured Data For Ecommerce Websites
Whether you are new to the world of SEO or an experienced search engine optimiser, in the past few years you probably came across terms such as structured data, JSON-LD or Schema markup. You will find these terms mentioned in...