All posts by Contributor

How Fluide Weathered the Rise and Fall of Lipstick During the Pandemic

When Fluide launched in 2018 as a cosmetics brand, it had a narrow product line—only three products, to be exact. But that was a core part of its strategy.   With deep purples, bold reds, and even a metallic gold shade, Fluide’s...

/ May 20, 2022

Where the Magic Happens: Step into The Wonderfully Chaotic Workspaces of Entrepreneurs

We often see the polished storefronts of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek behind the curtain at the workspaces where they do their real work. The spaces that get a little messy and...

/ May 20, 2022

How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand

Elle Liu always had trouble drifting off at night. As a hot sleeper, her slumber would be interrupted by having to toss off her bed sheets whenever they became too suffocating. It’s a frustration that many share—but in Elle’s case,...

/ May 17, 2022

The 13 Best Marketing Channels for Growing Your Ecommerce Business

“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a...

/ May 17, 2022

21 Huge TikTok Trends & How to Find New Ones

As TikTok’s popularity continues to boom, more and more people are heading to the app to see what’s hot in fashion, music, food, art, etc. The video-sharing platform’s straightforward usability and intelligent algorithm create a revolving cycle of TikTok trends...

/ May 16, 2022

How to Use Facebook for eCommerce: 10 Expert Strategies

Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards....

/ May 16, 2022

Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom

Five minutes into our conversation, greenery proprietor Sonja Detrinidad has already discussed menopause, Snoop Dogg, and her “murder scale”—the perceived level of danger of each of her plant-sourcing missions.  My first question—how did a 50-something ex-finance professional crack the code...

/ May 13, 2022

Ask Nik: How Do I Create the Perfect First Purchase Experience?

Welcome to Ask Nik, an advice column by me, Nik Sharma, on all-things entrepreneurship. I’ve spent the majority of my career focused on launching, scaling, and operating direct-to-consumer ecommerce brands like Hint, JuneShine, Caraway, Black Wolf Nation, Spritz Society, and...

/ May 13, 2022

My Starting Over Story: How I Revisited a Passion Project During My Lowest Point

Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...

/ May 11, 2022

25+ Wellness Resources, Apps, and Ideas for Entrepreneurs

Entrepreneurs face mental health challenges just like everyone else. And the stress of running a business can lead to burnout and feelings of isolation. In honor of Mental Health Awareness Month, we’ll be sharing inspiring stories and wellness resources to...

/ May 11, 2022