Content marketers have a strange position in the industry, this might be because a few of the aspects of content marketing might seem a bit backwards to the uninitiated. For example, the concept of giving your content away for free…
There are many different reasons that drive us as consumers to shop online but I will always argue that the main reason we do is because it is ‘convenient.’ We like the comfort of sitting with our tablets or laptops…
Turn to the centre fold of the Brighton Argus and you’ll be struck by the two beautiful mugs of AJ and Helen, our wonderful company directors. No they’re not on the lam or going on trial for crimes against humanity,…
In December Google announced their plans for rolling out a new Google Shopping model that will be based upon Product Listing ads. This will mean an end to the free Google shopping listings that are currently in place. This has…
Digital marketers have become more aware that mobile device search is becoming increasingly more popular than search on the normal bog standard computer or laptop. Bearing this in mind, it has come to our attention that local search and optimising…
When it comes to digital strategy, its important to start early. So revel in a year well done, then immediately climb back on board the planning machine. Whether you’re a clicks and mortar business or a pure play online, email…
It’s the 10th Day of ThoughtShift Christmas, and that festive feeling should be coursing through every fibre of your being by now. Or is it? Today’s illustration is about good user experience. We would like to let you in on…
Once upon a time, all you had to do was publish ads, flyers, brochures, and make incessant pitches to anyone who cares to listen. Following that, prospects became customers because the information they had access too was limited and there…
Oh, what a pretty site. What does it do? I don’t know how many times I’ve said these words. When someone shows me a flashy new site they’ve been working on that is all looks and no substance my heart…
‘Tis the 8th day of Christmas, and all through the digital marketing house – people are tweeting, from Coca-Cola to Deadmau5… Yes indeed, social media is in and amongst us – it pervades many aspects of both social and business…
There’s an immense amount of links out there – and many of them lead to nowhere fast. The emphasis of any website’s linkbuilding activities needs to be focussed on quality as opposed to quantity. After all, why not shoot for…
If you’ve got a high ranking and performing website, then you’re probably feeling pretty smug right now. It’s a nice warm fuzzy feeling, but beware of the mischievous Google Penguin that’s about – he may like to have a little…
A lot of websites have certain areas that are the main area of focus. For example, you might be focussed on form completions as your main digital marketing goal. However after a period of time, it might be going quite…
Welcome to the 4th day of Christmas and our run down of the most important digital marketing techniques that any website owner should know about. For many people operating online, particularly with ecommerce websites, Christmas is the ultimate busy season.…
So you’ve got your website up and running, well done by the way, and nothing seems to be happening. Your sites got a healthy amount of traffic, but looking at the rate of conversions is getting you down – loser.…