How can PPC and SEO work together? Well PPC and SEO when managed together can do wonders for your online marketing efforts. Essentially, your PPC can help drive your SEO campaigns strategy. Not only can paid search provide valuable keyword and…
When I started research for my blog post I was planning to write about women in SEO. But then I thought “Do I really want to re-chew the fact that there aren’t enough females in search? And that you’ve got…
This month Tom Bowers has graduated from the ThoughtShift Academy to become a full blown superstar team member and digital marketing consultant! An English and Creative Writing graduate, Tom’s passion drove him to pursue several spells on blogs and papers…
They say that ‘imitation is the sincerest form of flattery’ but is it really? Perhaps, when it is tastefully done in an obvious and open manner and when the imitator isn’t trying to portray themself as your brand. A good example of…
In this first series of posts I’ll be introducing rich snippets and structured data and how they can be used to positively impact SEO as well as the benefits for searchers. What are Rich Snippets? Rich snippets are the few…
What is Semantic Search? Semantic search is summarised as ‘search systems that consider various points including the context of the search, location, intent, variation of words, synonyms, generalised and specialised queries, concept matching and natural language queries to provide the…
We often see brands who have created social media presences, received bad feedback from their customers there and then taken the ostrich approach to dealing with it. Unfortunately sticking your head in the sand will not make it go away…
If you have a website, you’re going to want to make damn sure it’s the best it can be in order for it to compete. Once you’ve thought through your digital strategy, done your web development, got your social media…
Every website has one thing in common, they all need content. Content comes in all different sizes, shapes and types, whether it’s a simple piece of written work, an infograph or even a cartoon. Companies across the web are in…
YouTube has become the one platform to host videos for businesses and here is why… In November 2006, the video platform YouTube was bought by Google Ltd. As with any platform Google owns, search results tend to favour their own…
1Applicable for qualifying purchases of $99 or more if paid in full within 6 months. Customers check out with PayPal and use Bill Me Later. Bill Me Later is a line of credit provided by Comenity Capital Bank, an FDIC-insured…
Social media may be the latest mainstream digital marketing activity to be embraced by businesses big and small but it is not as unique and unchartered as many social media managers would have you believe! I recently attended a Lithium…
Yes, hello! It’s me again and to follow on from my last post ‘Are You are Giving Out The Right Social Signals’, I thought I would follow it up with a wee post on ‘Tool of the month’ This, unfortunately…
Video has become a major marketing tool used by many different industries. Not only can video be used as a piece of content to go viral allowing a brand to become better known, but it can be used to entertain…
kharied via Photopin cc Just the other day a person in my office (who shall remain unnamed) was forced to resort to the chocolate biccie tin when someone announced they had read that social media is the new SEO. Now,…