Digital marketing agency and eCommerce SEO specialists ThoughtShift, recently added eCommerce luxury accessories and gift brand Black to their client roster. Black has appointed ThoughtShift to oversee ongoing search engine optimisation (SEO) and social media campaigns to help improve search…
To some of you I may be stating the obvious, but to others I may sound like a heretic. The role of a website manager is undoubtedly a multi-faceted one, however I am here to convince you that the most…
The infographic is an innovative way to cover a range of different subjects and topics. Infographics provide a talking point, draw comparisons, and focus on real-world trends and topics that people within your industry want to know about. Here are…
“What an amazing moment to be able to take this picture with Viktor Falendysh!” Said Mike Auger, the CEO and Chairman of the Board for PinnacleCart. It has been a 11-year process since we first met him and this weekend…
PinnacleCart’s #1 priority is protecting our customers and their vital information. The day we learned about the potential breaches caused by Heartbleed, we immediately scanned all of our systems and found none had been affected. In fact, we are currently…
Image courtesy With a history in managing numerous branded Facebook accounts, organic and paid reach is something I have closely measured. In recent months, pages have been complaining after seeing their organic reach fall short. Not only is organic…
Our very own Joe Bradley – Digital Marketing Consultant and Marathon runner “extraordinaire”, ran the Brighton Marathon last Sunday, for Team Red’s chosen charity “The Clock Tower Sanctuary”. Why is he a marathon runner “extraordinaire” you are thinking? Many people…
ThoughtShift attended ‘Biddable World’, an event that took place on January 21st 2014 at the Institute of Education in London. The event received astonishing attendance amongst which, there were agencies and in-house representatives. Last year Google announced the introduction of…
Who doesn’t like a big cute fluffy bear???? SEO’ers may not if it’s Google’s Panda… Much like the free Hummingbird images we’ve created, we have also created some for Panda. And here they are… Feel free to use these images…
The very minimum thing that your shopping cart software should do is track the inventory that you have versus what was sold. Zippycart.com puts it this way, What good is your site if you can’t accurately track your inventory, or…
What could be more important in email marketing than subject lines? Without a good subject line your innovative content and beautiful design may as well not exist! So if you have time to spend on your emails, spend it on…
Or perhaps you want to start by materials – leather, suede, fabric; or by season – summer, fall, winter, spring. It all depends on your knowledge of your customers’ shopping preferences, which you can identify by previous sales data, search…
Small online store owners are continually faced with the challenge of finding and developing new marketing tools for their products and services. Unfortunately, many fall into the trap of trying this idea or that idea, not having sufficient time to…
Since I embarked on a career in digital marketing 2 years ago there is one thing I have learnt – this industry is constantly evolving. Therefore if you are unwilling to adapt you can easily find yourself miles behind wondering…
In this the third and final blog post in our series on Google Webmaster Tools for eCommerce sites, I will cover the structured data section, search queries and the fetch as Googlebot Tool. If you missed part 1 you can…