Digital marketing agency ThoughtShift have been shortlisted for work with furniture rental company Roomservice by CORT in the Marketing Performance Measurement category of the CIM Marketing Excellence Awards 2015. The digital marketing campaign was collaboratively delivered with the Roomservice by…
Enhanced Sitelinks from Bing have now reached the shores of the UK after launching in September in the US. This update marks a trend in Bing Ads moving towards some of the features of Google AdWords, but what does it…
When you are managing a paid search account in a competitive and fast moving industry the Search Engine Results Page (SERP) can become very saturated and begin to look like this: Just about every advertiser (including yourself) in the auction…
At this time of year we can separate clients into two distinct categories: those who cleaned up during December (eCommerce websites) and those who didn’t. As a result when it comes to reporting on traffic, revenue, enquiries and other conversion…
Hopefully you have a Facebook account and you’ve activated the free Facebook store that comes with every instance of PinnacleCart. Also, be sure to activate the social media tools that come with your cart to encourage sharing on all major…
When PinnacleCart came across the story of Ben Pierce, the 9-year old who is slowly going blind, we had to reach out and make one of his Bucket List Wishes come true! For 365 days of the year, PinnacleCart is…
ThoughtShift are pleased to announce the launch of a new furniture eCommerce SEO and PPC case study for leading UK folding table manufacturer and retailer Gopak. ThoughtShift has worked with Gopak since March 2013 collaborating with the Gopak team in…
2014 saw an increasingly sophisticated digital audience shun human interaction in favour of digital research, planning and booking. But in an industry that was once dominated by high levels of customer service and personal contact, how can the travel industry…
Now when you think “fastest”, SEO wouldn’t usually jump out at you – search engine optimisation isn’t usually synonymous with high speed. However, if you have an established eCommerce website with existing top 20 rankings, then eCommerce SEO does offer…
Affiliate websites can be great for consumers, producers and the person running the site. However, they rely on getting traffic from search engines so here are a few things that you need to know before you embark on your affiliate…
With over 6 billion hours of video footage watched and over 1 billion visitors every month, YouTube is one of the most popular and influential social media platforms available to date. Not only is the video sharing site a thriving…
Cyber Monday is one of the biggest days of sales for online retailers. Therefore it is critical to ensure that your PPC account is fine tuned to take full advantage of all the extra online traffic and this extra traffic…
Rankings seem to be a common issue that most clients bring up when they find their website has decreased in search for a keyword term they want to be on page one for. What ThoughtShift digital marketers have been noticing…
There is a lot to be said about being the first to write about something on the internet, it can go a long way. However, I prefer to sit back and analyse and really have something insightful to bring to…
Even if you tried to totally ignore what has been happening over the last few weeks, you couldn’t really, the news of Apple releasing a new piece of kit has been forced upon us all. No, I won’t be talking…