Another technique you could use to boost your ratings is using different keywords relating to the same thing. For example, if you’re writing about Twilight, “twilight” itself would be a keyword that has been used a lot in the internet…
It’s that time of year where we’re all starting to think about what we can do in 2014 to increase organic keyword rankings, search traffic and ultimately, how to increase lead generation, data capture and eCommerce SEO revenue. Photo courtesy…
Anyone responsible for the marketing in their company should come across this beauty of a task; writing a press release (PR). Whether you think it sounds easy, find the prospect daunting or think you already have it in the bag…
So we all know that Google is encrypting organic search data and pulling pretty much all SEO keywords under the (not provided) mask. There has been a lot of pontificating about the why and the perceived impact. I take a…
In this first of three blog posts on Google Webmaster Tools for eCommerce sites, I will cover the top features within the tool that website owners need to understand in order to improve their sites performance in Google. For any…
ThoughtShift, a digital marketing agency, has been shortlisted in the FMCG / Retail category for the CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2013. In 2013, ThoughtShift worked on an SEO campaign for fashion and homeware retailer, Oliver Bonas…
Your smartphone, your tablet, your everything – the internet now goes with you wherever you go. Mobile internet is everywhere. There is free Wi-Fi in almost every coffee shop or shopping centre – and South Bank boasts internet in such…
Search engines give a lot of different entry points to websites online for buyers and consumers. Visitors can reach your site through web search, Google Shopping, as well as video search, local maps, image search, results within search engines, also…
Having recently been propelled back into the real world as a mature university graduate, I wanted to share my job hunting experience with you to its eventual victory finding a position via LinkedIn here at ThoughtShift. My Story I jumped…
As all digital marketers know Google celebrated their 15th birthday in style by announcing they were making the biggest change to their algorithm since 2001, talk about a birthday surprise! This algorithm update focusses on providing searchers more precise results…
By Chris Loft: via Flikr This is probably not that surprising as I come from the generation that are supposedly glued to their phones, in a society where social media can be more interactive than a physical conversation. Yet it…
So Google celebrated its 15th birthday with a big bang introducing their biggest algorithm change since 2001 (causing mayhem like any teenager stuck in puberty!). By Renata Miyaguskuvia Flickr However, differently to the big Ps “penguin and panda” this isn’t…
This series of blog posts has focussed on the growing area of interactive articles. In part 1, we explored the notion of interactive articles as a whole and the recent embracing of this type of content online by users. In…
Have you ever thought about why digital strategies, or marketing strategies, or any type of strategies fail? No! Emmm – just me then? Well you should – so you can make sure that you get it right! The reasons are…
ThoughtShift is pleased to announce the recent hire of Lauren Trangmar, who will join the team as a Digital Marketing Architect. Lauren joins the team with over 4 years’ experience in paid search, having previously worked for brands like Apple,…