Most of us believe that we make logical decisions from the choices we are faced with in life, especially business decisions. However, logic is not the factor that drives the majority of our decision making. Many decisions which you believe…
Digital marketing agency ThougthShift is pleased to announce the recent hire of Kristian Towell, as a Digital Marketing Architect. Kristian joins ThoughtShift with a strong SEO agency background, having gained over three years’ experience in technical data analysis and online…
A lot has been made over the past few years of how Google has taken action against bigger brands that violate its policies on link spam, brands such as Interflora, JC Penny and Overstock are some of the big names…
Adwords is the platform that is used to manage Google advertising, a practice better known as PPC. It’s a complicated and ever changing platform that professionals and those using Google to Advertise must master. So when ThoughtShift were invited to…
Whilst no good marketing agency worth their salt would ever advocate a blanket one-size-fits-all approach to digital marketing, there is certainly some commonality between a lot of industries in terms of the tactics used to help them achieve their goals…
There is no doubt in the statement that fashion is going digital. With almost every high-flying magazine offering additional material online, whether it be on your mobile, iPad or laptop, and nearly every thinkable shop or designer having some form…
Many weird and wonderful things came from the 90s: Spice Girls, Tamagotchis, Kate Moss, Furbies, Leonardo Dicaprio and Recess are just some of my favourites. While some have disappeared forever, and others have come and gone, many of the most…
Google updates are like buses, you wait ages and then several come at once. It certainly feels that way at the moment! Whether it is an intentional decision to throw people off the scent of what is actually impacting their…
When was the last time you arranged a holiday at your local travel agent? ‘Probably a very long time ago’. My next question is why? The simple answer to that is ‘because I book all my holidays online’. Image by:…
Coming up with fabulous blog posts full of engaging content is not easy. So in a world where us marketers want to do our best but don’t have the luxury of time on our side, any tips are welcomed with…
Hundreds of thousands of infographics are uploaded online every day, which is why getting your infographic relevant and useful to your potential customers is really going to make your content stand out from the rest. Here you will find tips…
Image courtsey of Shawn Campbell Twitter advertising is a relatively new and un-experimented platform to many UK businesses, partly because up until November 2013, if you didn’t have a monthly budget of $5,000 you were unable to use Twitter to…
Digital marketing agency ThoughtShift recently designed and built a new website for in-demand fashion hair stylist Yesmin O’Brien. Yesmin O’Brien is a professional hairdresser that has an impressive record over the past 30 years styling hair for fashion shows such…
So, the face of digital marketing has been changing rapidly over the last few years. It seems every time I read one of the Digital Marketing blogs out there I wonder if I should be changing my job title. New…
There are many opportunities available for travel website owners to use rich snippets or schema mark-up on their site. In fact the travel sector lends itself more than most sectors to the use of rich snippets, as users want to…