ThoughtShift has won the Marketing Performance Measurement category of the CIM Marketing Excellence Awards for a digital marketing campaign with Berkshire Hathaway furniture company, Roomservice by CORT. The winning campaign was ThoughtShift’s SEO & PPC campaign for Roomservice by CORT…
It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was rolled out by Google. Did you feel it? Image by PierreSelimvia Wikimedia Commons Uncharacteristically Google actually gave us plenty of warning about this algorithm…
Retail and eCommerce as we know it is ever changing, it’s probably why we like it so much because nothing is ever the same. The market place changes because user behaviour changes as a result of competition or trends. Nothing…
I think we’d all agree that positive reviews of a product or company increases the likelihood that we will purchase that particular product or from that particular company and vice versa for bad reviews. It follows logically then that we…
Spring, it seems, is definitely the time to freshen things up when it comes to digital marketing. With the almighty Google Mobile Update deadline looming many are running around like headless chickens in fear of big (albeit long time coming)…
If you like many other businesses have received emails from Google Webmaster Tools urging you to fix mobile usability issues you might have been left worried and confused. These emails are a result of an imminent mobile focused Google Algorithm…
Think of your website as the Argos catalogue and think of Google as you looking at the index page trying to buy hair straighteners. You are given a selection of pages to go to in order to find hair straighteners.…
The Problem: In November 2013 leading upholstery fabric & designer wallpaper supplier Fabrics & Papers came to us with loss of rankings and SEO traffic to their site after being hit by one of Google’s updates late in 2012. They…
Here’s my pick of 3 prominent trends for eCommerce SEO in 2015. Stat: More than 50% of U.S. offline retail sales will be influenced by the web by 2017. That’s $1.8tn in-store sales influenced by online.1 Trend: The need for…
There are a variety of ranking factors to take into consideration in the world of search marketing, and nobody knows for sure which factors are weighted with the most importance. Over the last couple of years local search has been…
RKG released a report recently, which brought to light a very interesting trend; in Q4 2014, for the first time, Product Listing Ads (PLAs – the ad format from Google Shopping campaigns in Google AdWords) drove more non-brand traffic to…
Google states that its primary purpose is to make sure that users get the best search results and that they protect users from having a bad search experience. If your site is in violation of these efforts then you may…
In the incredibly competitive world of eCommerce it can be daunting trying to keep your head above water and compete with brands who’ve got marketing budgets to rival the GDP of developing countries. Image by Maria Elena If you want…
Creating brand loyalty is a difficult thing to do for a small business owner. Not only are your goods and services mostly untested in the minds of consumers, but you have to compete with companies that have spent years building…
Google recently published a post on the Google Analytics blog entitled “Retailers: Three Insights to Drive Q1 Results” which immediately grabbed my attention. Unfortunately all the insights are for the US market! Nevertheless, using the Google Analytics Industry Benchmarking feature…