Digital marketing agency and eCommerce SEO specialists ThoughtShift, recently added eCommerce luxury accessories and gift brand Black to their client roster. Black has appointed ThoughtShift to oversee ongoing search engine optimisation (SEO) and social media campaigns to help improve search rankings, brand awareness, website traffic and online sales.

Black is an online retailer of luxury gifts and accessories for women, men and for the home. The Black brand is based around timeless style and a passion for quality, sourcing many luxury cashmere and luxury leather products from Italy to ensure their quality. Offering a range of products in a neutral colour palette, crafted from quality materials and in classic designs, products purchased from Black will never go out of style.

“Working with ThoughtShift is an important part of the Black brand becoming visible to our online audiences” said Toby Logue, Director at Black, “Having been featured in offline press such as The Times, ELLE and ITV1 to name a few, it’s time we matched this level of coverage online”.

“Our experience in the luxury, gifts and fashion sectors, has helped us achieve great results for clients like Oliver Bonas, RED5 and Goddiva, so we’re looking forward to working with Black” said Helen Trendell, Managing Director of ThoughtShift “We launched Black’s social media and search engine optimisation campaigns at the start of April and are excited to see how we can increase traffic, brand awareness and sales for this great brand.”

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