Category: eCommerce

ThoughtShift and Calumet Announced DRUM Search Awards Finalists 2016

ThoughtShift has been announced as a finalist in The Drum Search Awards 2016 for work on Calumet’s integrated search engine marketing campaign within the category Best Integrated Strategy or Campaign – SEO & PPC.  Calumet is a leading photographic equipment...

/ May 18, 2016

How eCommerce Moms Run Successful Online Stores (while watching their bank accounts grow!)

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,...

/ May 13, 2016

6 Superb Websites to Help You Generate a Business Slogan

Sometimes, the hardest part of building your own business can also be the fun, creative part. Choosing a slogan should be fun but, how can you generate a business slogan when your creative juices run dry? When talking about company...

/ May 11, 2016

What is HTTP/2 and Why is it Important?

Find out about the latest HTTP update and what it could mean for the future of your online business. What is HTTP/2? HTTP/2 (hypertext transfer protocol) is the newest version of the HTTP protocol used to transfer information between servers...

/ May 10, 2016

The Impact Photo Arrangement Has On Human Emotion & eCommerce Sales 

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,...

/ May 3, 2016

6 Sexiest eCommerce SEO Metrics

When you’re working on a site with tens of thousands of pages, how do you showcase your eCommerce SEO prowess and demonstrate the most desirable of all marketing measurements, return on investment? Life was much simpler when we had the dearly departed...

/ April 25, 2016

Google Analytics’ User Explorer Tool: Why eCommerce Managers Are Excited

If you’ve had the pleasure of Google beta testing on you, then you may have recently come across the new User Explorer feature in Google Analytics. According to Google’s Analytics Release Notes for April 11, 2016, User Explorer Reporting is...

/ April 25, 2016

Scaling Facebook Campaigns – The Right Way

So you’ve got a successful Facebook campaign. You may have read my last post on what not to do when you’ve found an ad set that works: quite possibly the worst thing you can do is add more money to...

/ April 25, 2016

Is Your Online Store Following Current Social Media Trends?

The world of social is getting both more competitive and more complex. To maximize success, you should be able to take good care of each of these tasks – content creation management, content publishing, relationship building and measurement. But the...

/ April 23, 2016

7 Google Analytics Reports All Online Business Owners Should Use

Everyone once in awhile, someone from our bright and talented team will have enough time to put out an article related to technology, software, eCommerce or just living life on the web. You can find them here, for everyone to...

/ April 18, 2016