Category: eCommerce

5 Christmas eCommerce SEO Tips

Each year Christmas presents new challenges and rewards in the retail calendar, as Google continues to change and consumers develop new patterns of purchase behaviour, retailers need to evolve and adapt to this in order to hit their targets. It...

/ June 23, 2016

Google My Business vs. Google Brand Pages – What Listing Should You Have?

With the constant updates to Google My Business and Google Brand Pages over the last 3 years, it’s been difficult to understand exactly whether a business should have a Google My Business listing or a Google Brand page. Below we’ve...

/ June 21, 2016

Local Ranking Factors on Mobile vs. Desktop

Google My Business frequently defies logic when it comes to ranking factors for local businesses. In this blog post, I will discuss the ranking factors we’ve investigated for both mobile devices and desktop.  The team at ThoughtShift are continuously looking...

/ June 16, 2016

Rich Cards & The Evolution of Google Search

Last month our friends at that big friendly search company unveiled their latest brainwave for richer and more engaging search results: Rich Cards. This new and improved method by which to present information relevant to particular search queries is the...

/ June 14, 2016

Does Video Have the Power to Engage Your Audience and Deliver ROI?

Video, the very current dilemma. Do you take that step and invest in one of the fastest growing internet trends, or wait it out and hope your current strategies will continue to engage and effectively communicate with your audience? Just...

/ June 8, 2016

Where to Find Inexpensive Business Cards

Business Cards – why is it we always seem to run out or not have them on us when we really need them? It’s Murphy’s Law, right? What can help solve this problem? If we would just keep a healthy...

/ June 7, 2016

eCommerce Lessons from the Big Boys of Online Selling

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,...

/ June 2, 2016

Quick Tip Checklist for Creating eCommerce Websites

#5. Publish Content Regularly on Your Blog If you want your site to be indexed by search engines frequently and expand your site’s keywords reach, you should publish an eCommerce blog content regularly. Find out what your readers really need...

/ May 25, 2016

5 Fantastic eCommerce PPC Measures of Success

Investing in pay per click (PPC) campaigns can be a great way to get instant brand visibility and revenue but when you’re spending money on attracting customers you understandably want tangible evidence of success! The “best” metrics or key performance...

/ May 25, 2016

5 Common eCommerce SEO Mistakes

It is believed that 60% of online shoppers begin their shopping experience with a search engine1. In addition to this they also visit several websites before making a purchase. This, along with the fact that eCommerce retailers expect online sales...

/ May 25, 2016