Luxury is described by the Oxford Dictionary as “a state of great comfort or elegance, especially when involving great expense”. The question on many luxury retailers lips has for some time been, can we create luxury online? Despite many convincing…
Google have very recently announced (through reliable sources) that they will no longer be serving text ads on the right hand side of Google Search Results i.e. the ads in red below will no longer exist. Therefore the search results…
On average, the ThoughtShift team increases eCommerce SEO revenue by 77% year on year, resulting in jumps in eCommerce SEO sales of anywhere from £100,000 – £1,000,000+ in the first 12 months. We’re often asked, how we consistently deliver growth…
Are you struggling to find the perfect business name for your online store? Let one of these free websites help you generate a business name. So you’ve finally decided to create that online business. You’ve successfully brainstormed with your partners…
You can make recurring billing work for you, but you will need to be creative. Most importantly, you will need to come up with a subscription program for your business that you think your customers would like to sign up…
Digital marketing agency ThoughtShift has been shortlisted for work with luxury watch winder and jewellery storage brand WOLF in the Digital – SEO category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2016. This marks the…
Because tracking the customer requires collecting and using some of their private information, and most countries around the world have laws in place that mean you can’t just collect and use private customer information without telling them. For example, in…
Let me spare you the clichés and reiteration of trends like “year of mobile” or “the importance of a fluid multichannel experience”. We’ve heard it before! This should be considered best practice rather than upcoming trends. Instead let’s take a…
From increasing the sales and enquiries of 300+ websites, we’ve learned a thing or two about what actually increases eCommerce SEO revenue. Sometimes, it’s hard to believe what actually works… 1. Target low search volume keywords Well straight off the…
As the overall scenario of the online retail market rapidly changes, the importance of omni channel marketing only increases. Let’s take a quick look at some key predictions for the retail marketing in 2016 – Sales through mobile devices will…
Another year another algorithm update. We know Google don’t like to rest on their laurels too long, lest the internet starts doing things without their say so, and this is why we get regular/semi-regular updates to core elements of the…
Nancy P is a Midwest native who recently made a move out to the Old West. When she’s not taking the eCommerce education world by storm, she enjoys photographing the beautiful cacti and desert landscapes that surround her. Other articles…
Everyone once in awhile, someone from our bright and talented team will have enough time to put out an article related to technology, software, eCommerce or just living life on the web. You can find them here, for everyone to…
The world of social media is getting both more competitive and more complex. To achieve success, you should monitor and take good care of each of these tasks – content creation management, content publishing, relationship building, and measurement. But the…
Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sage Pay) the revenue in Google Analytics gets attributed to paypal.com rather than to the…