Category: eCommerce

Yes, Every Online Store Owner Needs to Activate Google Translate

Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,...

/ February 29, 2016

The Big Luxury eCommerce Opportunity And Who’s Already Taking It

Luxury is described by the Oxford Dictionary as “a state of great comfort or elegance, especially when involving great expense”. The question on many luxury retailers lips has for some time been, can we create luxury online? Despite many convincing...

/ February 25, 2016

The End Of Right Hand Side Ads In Google Search Results

Google have very recently announced (through reliable sources) that they will no longer be serving text ads on the right hand side of Google Search Results i.e. the ads in red below will no longer exist. Therefore the search results...

/ February 25, 2016

How to Use Post-Demographic Data to Increase eCommerce SEO Revenue

On average, the ThoughtShift team increases eCommerce SEO revenue by 77% year on year, resulting in jumps in eCommerce SEO sales of anywhere from £100,000 – £1,000,000+ in the first 12 months. We’re often asked, how we consistently deliver growth...

/ February 24, 2016

Easily Generate a Business Name With These Six Websites!

Are you struggling to find the perfect business name for your online store? Let one of these free websites help you generate a business name. So you’ve finally decided to create that online business. You’ve successfully brainstormed with your partners...

/ February 22, 2016

Why Your Online Store Needs Recurring Billing in 2016

You can make recurring billing work for you, but you will need to be creative. Most importantly, you will need to come up with a subscription program for your business that you think your customers would like to sign up...

/ February 16, 2016

ThoughtShift and WOLF Named as Finalists in the CIM Marketing Excellence Awards 2016

Digital marketing agency ThoughtShift has been shortlisted for work with luxury watch winder and jewellery storage brand WOLF in the Digital – SEO category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2016.     This marks the...

/ February 12, 2016

How to Remarket Legally – tracking software and cart ditching

Because tracking the customer requires collecting and using some of their private information, and most countries around the world have laws in place that mean you can’t just collect and use private customer information without telling them. For example, in...

/ February 4, 2016

3 Big Online Retail Trends (and Stats) for 2016

Let me spare you the clichés and reiteration of trends like “year of mobile” or “the importance of a fluid multichannel experience”. We’ve heard it before! This should be considered best practice rather than upcoming trends. Instead let’s take a...

/ January 28, 2016

3 Unbelievably Effective eCommerce SEO Strategies

From increasing the sales and enquiries of 300+ websites, we’ve learned a thing or two about what actually increases eCommerce SEO revenue. Sometimes, it’s hard to believe what actually works… 1. Target low search volume keywords Well straight off the...

/ January 27, 2016