With the constant updates to Google My Business and Google Brand Pages over the last 3 years, it’s been difficult to understand exactly whether a business should have a Google My Business listing or a Google Brand page. Below we’ve…
Google My Business frequently defies logic when it comes to ranking factors for local businesses. In this blog post, I will discuss the ranking factors we’ve investigated for both mobile devices and desktop. The team at ThoughtShift are continuously looking…
Last month our friends at that big friendly search company unveiled their latest brainwave for richer and more engaging search results: Rich Cards. This new and improved method by which to present information relevant to particular search queries is the…
Video, the very current dilemma. Do you take that step and invest in one of the fastest growing internet trends, or wait it out and hope your current strategies will continue to engage and effectively communicate with your audience? Just…
Business Cards – why is it we always seem to run out or not have them on us when we really need them? It’s Murphy’s Law, right? What can help solve this problem? If we would just keep a healthy…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
#5. Publish Content Regularly on Your Blog If you want your site to be indexed by search engines frequently and expand your site’s keywords reach, you should publish an eCommerce blog content regularly. Find out what your readers really need…
Investing in pay per click (PPC) campaigns can be a great way to get instant brand visibility and revenue but when you’re spending money on attracting customers you understandably want tangible evidence of success! The “best” metrics or key performance…
It is believed that 60% of online shoppers begin their shopping experience with a search engine1. In addition to this they also visit several websites before making a purchase. This, along with the fact that eCommerce retailers expect online sales…
ThoughtShift has been announced as a finalist in The Drum Search Awards 2016 for work on Calumet’s integrated search engine marketing campaign within the category Best Integrated Strategy or Campaign – SEO & PPC. Calumet is a leading photographic equipment…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Sometimes, the hardest part of building your own business can also be the fun, creative part. Choosing a slogan should be fun but, how can you generate a business slogan when your creative juices run dry? When talking about company…
Find out about the latest HTTP update and what it could mean for the future of your online business. What is HTTP/2? HTTP/2 (hypertext transfer protocol) is the newest version of the HTTP protocol used to transfer information between servers…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
When you’re working on a site with tens of thousands of pages, how do you showcase your eCommerce SEO prowess and demonstrate the most desirable of all marketing measurements, return on investment? Life was much simpler when we had the dearly departed…