Google is well-known for its wealth of information. It offers tutorials and guidance on a variety of topics, but really excel when it comes to online business and marketing. With its Digital Marketing Course, Google will start you out with…
You’ve done it, you’ve got a potential customer to visit your site, look through your products and decide they simply must buy one (or many) of them. That’s only half the battle though. On average, 68.63% of potential customers abandon…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Following on from my previous post, 5 Common eCommerce SEO Mistakes, I have decided to provide you with 5 eCommerce SEO best practices that will help to increase your ROI through increasing your website’s visibility in search. Image source: Pixabay…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Brick-and-mortar retail stores are not the only businesses that will benefit from good merchandising – your eCommerce website will, too. In fact, using product promotion in your online business will greatly benefit your website because you are ensuring an enjoyable…
If you work in performance marketing, then you’re no doubt sick of being told that this is ‘the year of mobile’ (for the past couple of years running). Well I have some good news; Welcome to a new era of Facebook…
Over the past couple of years, it’s been difficult to miss the furore that Black Friday and Cyber Monday create in the retail calendar. We all know the pros of Black Friday and Cyber Monday with UK shoppers spending in…
Everyone once in awhile, someone from our bright and talented team will have enough time to put out an article related to technology, software, eCommerce or just living life on the web. You can find them here, for everyone to…
Have you ever clicked on a link whilst on a mobile device, only to be directed to a website that takes so long to load that you give up and click the back button? Although this may be reminiscent of…
Bloggers are an important asset to any eCommerce digital marketing strategy, with user-generated content building bridges of trust and authenticity between brand and audience, as well as enhancing brand reach, these relationships need to be seriously considered and nurtured! It…
Popular artists, musicians, and models usually have millions of followers on Twitter. That’s also the same case with known politicians, leaders, and businessmen. Back in the days before the Internet, it was more difficult and took serious connections and hard…
When you look into analytics or at your digital marketing report and see that traffic line graph dipping down, most people are conditioned to instantly think – something bad is happening! However, for most types of websites a dip in…
Historically statistics have shown that the furniture industry is lagging behind other areas of retail when it comes to eCommerce. But undeniably the tide is turning as more and more furniture brands are taking advantage of the huge opportunities online.…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…