In eCommerce, website navigation always plays a big role. It can make or break your entire online store. When creating your site, arrange products by category and place them in drop-down menus. Each page should be clear and straightforward so…
Consumer buying behaviour has certainly been changing over the years and us Marketers are often challenged to rethink ‘best practice’ and ‘what’s worked in the past’ because it’s no longer relevant. This is not only the case for ‘new customer…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
If you’ve read my last blog post then no doubt you will be well aware of the issues faced when A/B testing Facebook ads (if you haven’t then make sure you read it here first). Well fortunately Facebook have pulled…
Sarinah is a certified procaffinator who works as a full-time Copywriter at Pinnacle Cart. She loves working in eCommerce as she has been tracking the impressive growth of eCommerce selling for many years. Her enthusiasm and pro-eCommerce stance is contagious!…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Respond Quickly. Merchants typically have a brief period of time to reply to chargebacks. Acknowledge the chargeback and start the process of preparing the necessary documentation to fight it. Did the customer contact you first? Chargebacks are typically what happens…
Remember when the Facebook demographic was the one all business wanted to reach? Well, Facebook has gone mainstream and the hip, young kids are spending more of their time swapping selfies on SnapChat. Experienced eCommerce businesses have already dipped their…
As we put to bed the mayhem of 2016, it has never been more important to thoroughly research the potential changes in retail in the UK. Before we get stuck into our Brexit, here’s a few stats for starters: £358…
Want to know what makes an eCommerce site stand out from the rest? It’s the extra design detail. This is where effects, great space, creative extras, organization, and photography come into play. Make sure every user’s experience is worth the…
Marketing, it’s all about getting into the head space of your buyers. That’s where micro-moments come into play, intent driven moments that throughout 2016 proved to be how we are all making our decisions. If we can’t do it ourselves,…
Sarinah is a certified procaffinator who works as a full-time Copywriter at Pinnacle Cart. She loves working in eCommerce as she has been tracking the impressive growth of eCommerce selling for many years. Her enthusiasm and pro-eCommerce stance is contagious!…
ThoughtShift has been shortlisted for work with leading photographic equipment retailer Calumet Photographic in the Best Use of Digital Marketing category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017. The nominated digital marketing campaign was based on…
To demonstrate the power of blogging and content marketing, Demand Metric compiled a lot of impressive stats like the figure above. If you’re wondering just how effective a blog could be for your eCommerce store, the numbers don’t lie: Content…