ThoughtShift has been shortlisted for work with leading photographic equipment retailer Calumet Photographic in the Best Use of Digital Marketing category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017.

CIM Finalist Logo 2017

The nominated digital marketing campaign was based on an innovative digital marketing strategy which spanned across organic search, paid advertising, social media advertising and email marketing to engage Calumet’s different audience segments, across multiple channels and at every stage of the customer buying journey. 

Zane Davis, Web Channel Manager at Calumet Photographic spoke on the campaign results:

“We’re thrilled that our digital marketing campaign with ThoughtShift has been recognised by the CIM Marketing Excellence Awards for the Best Use of Digital Marketing 2017. The campaign significantly overachieved our initial goals of increasing return on investment to deliver seven figure revenue growth online.”

Managing Director and Co-Founder of ThoughtShift, Helen Trendell, commented,

“As previous CIM Marketing Excellence Award winners, the ThoughtShift team are extremely excited to be shortlisted in the prestigious CIM Marketing Excellence Awards for the fourth year in a row. Our digital marketing campaign with Calumet generated record-breaking results including triple digit growth in ROI, revenue and reach, so we’re incredibly proud to be a finalist for the CIM Best Use of Digital Marketing Award 2017.”

The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in its eighth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting edge of their profession. The winners will be announced at the award ceremony at the Grosvenor House Hotel on April 27th 2017.

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