To demonstrate the power of blogging and content marketing, Demand Metric compiled a lot of impressive stats like the figure above. If you’re wondering just how effective a blog could be for your eCommerce store, the numbers don’t lie:
- Content marketing generates approximately 3 times more leads than traditional marketing, per dollar spent.
- 60% of people seek out a product after reading about it.
- 90% of shoppers find custom content “useful.”
- 82% of customers feel more positive about a brand after reading custom content, and 78% state they form a relationship with brands afterward.
If you were skeptical before, this is the hard evidence that blogs aren’t just for foodies and traveling twenty-somethings. In fact, not utilizing content marketing like blogs made our list of the worst eCommerce challenges.
So how does it work? Blogs aren’t some mythical Field of Dreams where if you write it, they will come. It’s actually quite logical if you break it down piece by piece. And that’s exactly what this article does… Here are 7 reasons why every eCommerce site needs a blog.