In an ever-changing fashion world where Instagram is replacing magazine editorials and runway collections are becoming instantly shoppable, brands need to be able to keep up with consumer trends and adapt. Think about your audience and who or what drives their…
Step into any high-street shop and you step into a military-grade controlled experience. From the window display on, the sciences of store planning, traffic flow, attraction and conversion are in constant display and have been finely honed to ensnare you. …
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Anyone who knows anything about performance marketing will understand that split testing is an intrinsic part of running any paid media campaign. Historically, the Facebook ads platform has been very weak at enabling advertisers to perform reliable split tests for…
Niche Blog Commenting: Have a list of industry blogs you visit? Start commenting on relevant posts and engage with other uses. Remember, to “Provide not Promote”. Overly promotional comments typically don’t get read. If you’re selling something relevant, post on…
As we say goodbye to 2016 and welcome in 2017, January is often the time in which the past year is re-examined in detail looking at the activity/tactics that were successful, bringing the best of your marketing into the bright,…
FedEx or UPS offer service guarantees that if broken, result in a refund for the cost of the shipment. Hold your shipping carrier accountable and optimize your overall spend. As a business who may offer free or discounted shipping to…
As a growing eCommerce business owner, you face many challenges in keeping the momentum going. From inventory to technology to hiring employees, you want to invest in your business and take it to the next level. On the other hand,…
Over the last 2 years we have witnessed a significant shift in terms of how users are searching and using the internet with smartphones becoming increasingly popular amongst a range of different demographics. This has resulted in a surge in search…
Problem: Customers won’t trust your website. The Solution: No matter how hard you’ve worked on your website, customers won’t trust your page right away. And if there’s less trust, sales will be slow. Make sure you provide customers with a…
Throughout December 2016 ThoughtShift took part in a Reverse Advent Calendar Challenge to increase food donations for the Whitehawk Food Bank and to help increase awareness around the work food banks do. The challenge involved ThoughtShift team members putting aside…
The improved business intelligence tools, as well as the rest of the updates, will provide access to significant improvements to the PinnacleCart webstore platform. We are the eCommerce platform designed to increase sales, traffic, and conversions. Growing your business with…
2016 saw consumers strive for self-improvement more than ever before. Fitness, health and wellbeing products were some of the most prevalent ways that this consumer trend came to light. Image source: Global Wellness Institute The wellness economy was estimated at…
We all know digital marketing is a fast-paced industry and we’re constantly on the lookout for the best ways to stay ahead of the competition. With digital media available to us across a magnitude of devices like never before, there…
As part of ThoughtShift’s commitment to work with local charities to raise funds and awareness for great causes, ThoughtShift recently organised an inter-agency football match with fellow agency iCrossing. The football match took place on Monday 12th December with players…