If you’ve had the pleasure of Google beta testing on you, then you may have recently come across the new User Explorer feature in Google Analytics. According to Google’s Analytics Release Notes for April 11, 2016, User Explorer Reporting is…
So you’ve got a successful Facebook campaign. You may have read my last post on what not to do when you’ve found an ad set that works: quite possibly the worst thing you can do is add more money to…
The world of social is getting both more competitive and more complex. To maximize success, you should be able to take good care of each of these tasks – content creation management, content publishing, relationship building and measurement. But the…
Everyone once in awhile, someone from our bright and talented team will have enough time to put out an article related to technology, software, eCommerce or just living life on the web. You can find them here, for everyone to…
It was recently announced that Google have finally put out to pasture their infamous algorithmic website ranking system PageRank, but what exactly is/was PageRank and does it have a natural successor? Whilst the metric of PageRank as a measure by…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
It can get overwhelming! Your best mode of attack is to prioritize and learn about each task, one at a time. Fortunately, the educational content of many eCommerce topics may end up flowing into each other, which makes future decisions…
As with any paid media campaign, some Facebook ads perform better than others depending on the placement, ad copy and targeting used. But what should you do when one of your ads is outshining all the others? The obvious answer…
Amazon recently announced a partnership with Morrisons to add an online grocery shopping service to their vast repertoire, with the service Amazon Pantry. Already available in many US cities where the service is named “Amazon Fresh” this eCommerce giant’s expansion…
Content is still king, that’s why you should put as much effort as possible into as many individual product descriptions as possible. Believe it or not, product content has the power to make or break a sale. Engaging product descriptions,…
Measuring touch points is the stepping stone to being able to influence customers at each stage of the buying process. This can be achieved by tracking goals, which will enable you to make informed decisions about your eCommerce business that…
13. A shopper’s experience of an online store’s website, and this comes as no surprise, is key to an e-commerce site’s success. That’s why all online business owners should understand online shopping habits and the way consumers think. Around 59…
Facebook’s ongoing integration of eCommerce capabilities is setting a strange precedent for online shopping. We’ve seen many eCommerce platforms attempt to integrate social aspects in their websites and services, mainly for the purposes of user engagement and retention. However, it’s…
If you’re a digital marketer and want to learn more about the SEO side of things, then Moz Blog can help. The blog covers every topic related to Search Engine Optimization, which includes community-building, responsive design for mobile sites, SEO-friendly…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…