The world of social is getting both more competitive and more complex. To maximize success, you should be able to take good care of each of these tasks – content creation management, content publishing, relationship building and measurement. But the big question is – ‘What tools should you use?’
Social media guru, Devon Gardner, talked about 10 of her favorite social tools at Marketing Land’s SocialPro conference in November last year.
These include –
Since trying to choose what will work out of 100s of social tools could easily become overwhelming, Devon’s list of 10 favorite tools is a great one to start with.
For anybody who manages any aspect of social media marketing, the key challenge is to keep pace with the upcoming tactics and social media trends, year after year. When you sit to tweak your existing social media strategy or create a new one altogether, you should definitely follow the tips mentioned above.