Google wants a safer web. For years, they’ve been pushing webmasters to move from HTTP to HTTPS in an effort to make that happen. Initially, they started dropping some not-so-subtle hints that sites using the SSL protocol would result in a rankings boost, but now a major change is coming that will result in more and more webmasters making their sites secure. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
Currently, over 68% of all android and windows traffic is registering secured in Chrome browsers, this change should result in a significant push to make it almost all secure. Truth be told, there’s little reason for any website to not be secure. Technology has vastly improved and the costs involved in making your site secure are minimal. Additionally, the worry about HTTPS slowing down your site holds little credibility nowadays.