ThoughtShift and Roomservice by CORT Win CIM Marketing Excellence Award 2015

ThoughtShift has won the Marketing Performance Measurement category of the CIM Marketing Excellence Awards for a digital marketing campaign with Berkshire Hathaway furniture company, Roomservice by CORT. The winning campaign was ThoughtShift’s SEO & PPC campaign for Roomservice by CORT...

/ April 30, 2015

The Google Mobile Friendliness Update Impact

It has finally arrived, the 21st April has been and gone, the Mobile Friendliness Update was rolled out by Google. Did you feel it? Image by PierreSelimvia Wikimedia Commons Uncharacteristically Google actually gave us plenty of warning about this algorithm...

/ April 23, 2015

What Impact Did Black Friday Have On eCommerce Sales?

Retail and eCommerce as we know it is ever changing, it’s probably why we like it so much because nothing is ever the same. The market place changes because user behaviour changes as a result of competition or trends. Nothing...

/ April 22, 2015

The CTR impact of seller ratings

I think we’d all agree that positive reviews of a product or company increases the likelihood that we will purchase that particular product or from that particular company and vice versa for bad reviews. It follows logically then that we...

/ April 21, 2015

Twitter’s Quote Tweet Update: What’s New?

Spring, it seems, is definitely the time to freshen things up when it comes to digital marketing. With the almighty Google Mobile Update deadline looming many are running around like headless chickens in fear of big (albeit long time coming)...

/ April 14, 2015

3 Reasons Not to Panic About Google’s Mobile Update

If you like many other businesses have received emails from Google Webmaster Tools urging you to fix mobile usability issues you might have been left worried and confused. These emails are a result of an imminent mobile focused Google Algorithm...

/ April 1, 2015

Why Less Is Now More For Your Onsite Content Strategy

Think of your website as the Argos catalogue and think of Google as you looking at the index page trying to buy hair straighteners. You are given a selection of pages to go to in order to find hair straighteners....

/ March 24, 2015

How to Recover from Google Panda and Penguin Updates

The Problem: In November 2013 leading upholstery fabric & designer wallpaper supplier Fabrics & Papers came to us with loss of rankings and SEO traffic to their site after being hit by one of Google’s updates late in 2012. They...

/ March 23, 2015

3 Revealing Stats for 2015 eCommerce SEO Trends

Here’s my pick of 3 prominent trends for eCommerce SEO in 2015. Stat: More than 50% of U.S. offline retail sales will be influenced by the web by 2017. That’s $1.8tn in-store sales influenced by online.1 Trend: The need for...

/ March 19, 2015

Local Ranking Factors in 2014 & Our 2015 Predictions for Local Search

There are a variety of ranking factors to take into consideration in the world of search marketing, and nobody knows for sure which factors are weighted with the most importance. Over the last couple of years local search has been...

/ March 18, 2015