Category: Uncategorized

Ethical Jewellery Digital Marketing Strategies for 2019

How much do people spend on an engagement ring? Apparently, it all depends on where they live. According to De Beers, back in the 1930s, following the recession, it was meant to be a month’s salary. That became two months...

/ May 14, 2019

How Much is Shoppable Instagram Affecting the Jewellery Industry?

Last year, social media and shopping became one as Instagram announced that it had launched a shopping service on its platform. This means that retailers can tag products in posts and sell directly. More retailers than ever before are using...

/ May 7, 2019

7 Useful Online Tools to Boost Your Ecommerce Site

As we wrote on our website specializing in live chat reviews: “Giving your software the name of a whole category of applications is quite a bold move.” But we also rank LiveChat as the number one solution for those who...

/ April 29, 2019

ThoughtShift’s Key Takeaways From BrightonSEO 2019

This year’s BrightonSEO event was particularly special, with ThoughtShift’s own Digital Strategy Director, Alexandra Coutts presenting her insights and expertise on Black Friday SEO, to a room full to the brim with professional marketers. The event did not disappoint, with...

/ April 29, 2019

How to Maximise Your Ecommerce Revenue Over Black Friday

Purchasing behaviours and consumer expectations have shifted over the Christmas period every year for the past 5 years. Following a standing room only presentation at the BrightonSEO conference, ThoughtShift’s Digital Strategy Director, Alexandra Coutts explains how to effectively utilise these...

/ April 29, 2019

How Technology Has Changed Shopping Behaviours

It’s undeniable that technology has changed the world. From new medical capabilities to simply being able to check your funds with the click of a button, technology has found a way to make everything more efficient. It has also made...

/ April 24, 2019

6 Questions to Ask Your Digital Marketing Agency

Changing your digital marketing company can be a daunting process. Choosing your first even more so. You’ve got recommendations, searched the web and put a short list together. But when you finally get to talk to them, what to ask...

/ April 24, 2019

3 Ways to Improve Your Ecommerce Checkout Process

All in all, your eCommerce checkout page is one of the most important parts of your online store. You can’t win sales and grow your business if you can’t get consumers to convert. Companies should build secure and seamless checkout...

/ April 15, 2019

Live Event: How to Maximise Your Ecommerce Revenue Over the Black Friday Shopping Period – Brighton SEO 2019

ThoughtShift’s Digital Strategy Director, Alexandra Coutts will be sharing her Black Friday SEO expertise at this year’s Brighton SEO event. Alexandra will present, how consumer expectations and purchasing behaviours over the Christmas period have varied every year for the past...

/ April 10, 2019

How to Work with Bloggers & Influencers in 2019

Influencer marketing has blown up recently and with the recent change in ASA guidelines, we are starting to notice placements a lot more due to disclosure of PR items being compulsory now. Increasingly, influencers are asking for payment for collaborations...

/ March 14, 2019