SEO for multi-channel and online retailers takes time to deliver traffic and sales but the sooner you start SEO, the sooner you will be enjoying plentiful supplies of new eCommerce customers. Photo credit: Emma Matthews These 10 eCommerce SEO audit…
When executed correctly, integrated marketing is a powerful strategy that is specifically designed to cover all online user touchpoints with an essential focus on creating seamlessness across every channel. The DMA (Data Marketing & Analytics) defines it like this: Photo…
As a recruitment agency the key objective of your digital marketing strategy is going to be increase your client portfolio and increase your candidates. From working with recruitment agencies including Robert Walters and 15 Lexis Nexis job sites covering professional…
ThoughtShift is a vibrant digital marketing agency based in Brighton. In this series you get to find out more about the different job roles within ThoughtShift and how our ThoughtShifter’s got into Digital Marketing. This month it’s the turn of…
As we saw in my recent post about what counts as duplicate content, eCommerce sites fall prey to a lot of duplicate content risks that need to be mitigated. One we explored was the challenge of multiple product variants living…
ThoughtShift has been shortlisted for work with luxury watch winder WOLF in the Best Use of Digital Marketing category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2019. The nominated digital marketing campaign was based on an innovative…
Introducing Christopher Fry, our Head of Organic Media. Let’s find out some more about his job, how he got here and his likes and dislikes as a digital marketer and manager. Christopher Please describe your job: What do you do?…
We were incredibly excited by Google’s recently announced plans to shine more light on image search. You can read Ryan’s awesome blog post, Google’s Visual Search Updates Up The Ante On Image Optimisation to learn more about this thrilling new…
As a retailer, every sale you make is exciting – but similarly, every return that comes back can be deflating. You may find yourself wondering what went wrong, why your customers weren’t excited about your merchandise, or even what you…
It’s important that the email is sent out relatively soon after the cart is abandoned, or the customer may forget about it and be less likely to respond. Try and send your message out within an hour, but fifteen minutes…
Websites with a strong social media standing often tend to have better control over SEO and attract more web traffic. However, to take full advantage of e-commerce SEO from the beginning, you will need to keep a few things in…
Natural skincare, organic skincare, we need a strategy They say that beauty Is only skin deep. So, it’s no wonder that skincare is so high on the agenda for so many of us. According to Market Research.com the global market…
Event Date Description New Year’s Day Monday 1 January Opportunities around new year’s resolutions. Also ‘morning after the night before’. Dry January All January Last year, according to Alcohol Concern, four million Brits went dry for the month. In that…
Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries and consisted of 3 product images and a merchant name. Since we covered the benefits of running Showcase Shopping Ads in January, Google has…
Something happened starting around the 15th November. Google tweaked their algorithm enough that people noticed. However, Google haven’t confirmed a core algorithm update so what happened? Photo credit: Photo by Markus Spiske on Unsplash There were definite indications of big…