7 Key Features Online Shoppers Demand From an Online Store
If you’re the owner of an online store, you need to be up-to-date on these seven…
Selling Online to Generation Z
With marketing strategies often hinging on a brand’s understanding of their customer and how they behave,…
ThoughtShift Named Top 10 Digital Agency for Customer Satisfaction
ThoughtShift has been named as a leading digital agency for client satisfaction in the The Drum…
How to Calculate Your Digital Marketing Budget Using CLV
This is the second post in a series on Customer Lifetime Value (CLV) and online marketing…
How to Study Your Target Market and Increase Sales
Though ‘target market’ and ‘niche’ are closely related terms, you can’t exchange one for the other….
NET-A-PORTER: Seamless eCommerce User Experience
This is the second section of a three part investigation into multi-million dollar company NET-A-PORTER’s online…
SaaS Platform VS Fully Customizable eCommerce Solutions
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the…
Social Media Selling vs Marketplace Distribution: which one is better for your online store?
Social media selling (or social selling, for short) is about establishing genuine, long-term relationships via social…
The Secret to Winning At Paid Search
Everyone once in awhile, someone from our bright and talented team will have enough time to…
How to Craft an Inspiring About Us Page
Stories have the power to transform a brand’s presence. According to printful.com, today’s customers not only…
Creating Landing Pages and Ad Campaigns That Work Together
In order to build a landing page that delivers a high conversion rate, you need to…
8 Business Books for Startups or SMBs Who Crave Success
Everyone once in awhile, someone from our bright and talented team will have enough time to…
How to Calculate Customer Lifetime Value for eCommerce Websites
When you are investing in digital marketing (or any marketing) to attract new customers or retain…
NET-A-PORTER: Seamless Integrated Marketing Across Multi-Channel Platforms
With the prevalence of mobile being stronger than ever, it is commonplace for users to switch…
Paid Search: Your Most Profitable Inbound Marketing Channel
Social media marketing can be a powerful tool in its own rite, as it targets likely…
6 Simple Steps to Increase Average Order Value
Nancy P is a Midwest native who recently made a move out to the Old West….
VR: A New Frontier in User Experience
The market for VR as a form of consumer electronics is set to be potentially gigantic;…
The Value of Customer Reviews for eCommerce Brands
Guest author James Perin, Digital Communications Specialist at Feefo, looks at how eCommerce websites can benefit…