Social media marketing can be a powerful tool in its own rite, as it targets likely prospects based upon their browsing activity. However, although social media marketing can target users potentially interested in your product, it can still be considered interruption advertising, as it is interspersed in users’ news feeds.
Ask yourself this: When you’re scrolling through your Facebook news feed and an ad interferes, how likely are you to be interested in the product? Even if it’s a product you may buy in the future, you’re likely to simply ignore this interruption and go on about your business.
In contrast, paid search marketing draws in prospects actively seeking out your products and ready to make a purchase, rather than future consumers who are really more interested in Facebook-stalking their exes than buying your product when they encounter your ad.