Google’s Page Quality Rating Guidelines 2015
Search engine rankings are determined by a computer program that can fundamentally only follow a set…
Are eCommerce Product Reviews Worth It?
As eCommerce SEO specialists our focus in the organic team at ThoughtShift is on ensuring that…
Best Practice Privacy Principles for your eCommerce Store
First, let’s look at two of the main jurisdictions that you may be in if you’re…
How to Reach the Mum Audience with Digital Marketing
With 94% of married mums still being the main grocery buyers in their households1 mums hold…
How to Get Google Ad Grants
The Google Ad Grants programme is set up by Google to provide qualifying charities with free…
Should eCommerce Brands Focus On Mobile-First Experiences?
Earlier this year there was a flurry of statistics published hinting that 2015 would witness the…
Inexpensive Office Party Ideas for Broke Startups (or Cheap Bosses)
Is your company in a tough financial spot this year? Or maybe your party budget is…
The Realities of Working from Home (are you ready?)
As you begin to transition from a routine of working directly under a watchful eye, you…
Digital Marketing Budgeting to Smash eCommerce Targets
Welcome to the third and final part of my blogging series around marketing measurement. So far…
Is your E-Commerce Store ready for Black Friday?
Black Friday, Cyber Monday and most end-of-year holidays are all about the sales. Shoppers, especially online…
Top 10 New AdWords Features From 2015
Here at ThoughtShift we like to keep on top of trends and make sure we are…
Google AdWords Clicks Changes to Interactions
On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting…
How Do Social Media Networks Influence Internet Purchases?
If you’re trying to get a word-of-mouth marketing campaign started, however, Facebook may be your best…
Is Tabbed Content Striking a Balance Between UX and SEO?
In one of the age old battles that has waged on since time immemorial, or at…
Is Your Online Store Halloween Ready?
What does your online store sell? Well, it actually doesn’t matter. No matter what eCommerce products…
The Deal With Twitter’s Moments Update
This week social media giant, Twitter, have unveiled Moments, FKA Project Lightning. The new lightning bolt…
7 Key Features Online Shoppers Demand From an Online Store
If you’re the owner of an online store, you need to be up-to-date on these seven…
Selling Online to Generation Z
With marketing strategies often hinging on a brand’s understanding of their customer and how they behave,…