What does your online store sell? Well, it actually doesn’t matter. No matter what eCommerce products you deal in, you can still make your online store Halloween ready by giving your website a Halloween-inspired theme or decoration. This doesn’t require a complete website redesign. All you need to do is use some imagery or add a few visual components that compliment your target audience’s mood for the Halloween season. If you run a kid-friendly website, choose funny, barely scary decorations. If your target market is filled with The Walking Dead fans, you know what to do! For DIY eMerchants, simple Halloween décor instructions can be found here. For merchants who run WP shops, ideas can be found here. If you have an in-house team of web designers, they’ll most likely know what to do to give your website a custom, polished Halloween appeal. Otherwise, you should hire an experienced freelance web designer for that higher end appeal.

Popular Halloween design elements include:

  • Pumpkins
  • Witches on Brooms
  • Skulls
  • Spiders and Webs
  • Bats
  • Jack-o-Lanterns
  • Skeletons

To make your online store Halloween-ready, experiment with different colors, imagery, sound effects, and typography that match with the festive spirit of Halloween. The refreshing, spooky look of your online store will prove to be a treat for consumers or prospects. It will attract their attention quickly and pique their interest to spend more time on your website browsing and be buying your products.

Posted by Contributor