Why Affiliate Marketing is Good for E-Commerce
Every website owner should be aware that in order to drive traffic to your site you need to invest in a good marketing strategy, otherwise you will drown in a sea of competition that is the digital world of e-commerce....
Mobile SEO Part Two – Devices & Mobile Use
Mobile SEO, as we touched upon last time in our last blog post What Does Your Website Look Like On A Mobile?, is growing rapidly – with some very interesting developments and statistics in regard to the amount of mobile...
Never Mind The Buzzcocks… Ever Fallen In Love With A Twitter Tool ?
This month I’ve been mostly bigging up the free SocialBro twitter tool to anyone who would listen. This is because working in social media and finding a twitter tool that could create, manage and analyse my twitter community- as well...
Time = Money Part Deux
This is a follow-up to a previous blog post “Time = Money” and I will be talking about out integration with Salesforce and the mixed bag it has brought us. I also think it points out the challenges in the...
What is Authoritative Linkbuilding ?
When undertaking a digital marketing strategy inevitably a main part of your linkbuilding strategy will involve getting authoritative links to your site. Types of authoritative linkbuilding can be shown in our quality cube as shown below: University Domains (.ac) (.edu)...
Have You Done Your Research? Know Your Competitors & Audience
So in my last blog I mentioned how important research is to make a successful campaign. Today I will discuss what exactly you need to research and why. Keywords: Are you bidding on the right keywords? Have you researched your...
Google Knowledge Graph: What are the implications for information websites?
What is Google Knowledge Graph? As we all know Google are constantly updating their algorithms in order to provide the best possible answers for consumers that use their search engine. After recently upgrading the search engine to the slightly controversial...
How to optimise your website for the Google Penguin Update
What is the Google Penguin Update? Google makes ongoing enhancements to improve the quality of search results for its users. Google does this by making updates to their algorithm (the calculation that assesses websites to rank them within natural search...
Content Monetisation Strategies – The 5Ss
The digital age continues to push the world of publishing through radical change. Publishers were wrestling with whether to charge for content or not way back in the noughties, but the world of content monetisation means the future is bright....
Is controversy the key to online success?
When it comes to developing an online content strategy there are many considerations but I think that it fundamentally comes down to two things: What do you want to achieve? What are you willing to risk to get it? People...