Is your E-Commerce Store ready for Black Friday?
Black Friday, Cyber Monday and most end-of-year holidays are all about the sales. Shoppers, especially online…
Top 10 New AdWords Features From 2015
Here at ThoughtShift we like to keep on top of trends and make sure we are…
Google AdWords Clicks Changes to Interactions
On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting…
How Do Social Media Networks Influence Internet Purchases?
If you’re trying to get a word-of-mouth marketing campaign started, however, Facebook may be your best…
Is Tabbed Content Striking a Balance Between UX and SEO?
In one of the age old battles that has waged on since time immemorial, or at…
Is Your Online Store Halloween Ready?
What does your online store sell? Well, it actually doesn’t matter. No matter what eCommerce products…
The Deal With Twitter’s Moments Update
This week social media giant, Twitter, have unveiled Moments, FKA Project Lightning. The new lightning bolt…
7 Key Features Online Shoppers Demand From an Online Store
If you’re the owner of an online store, you need to be up-to-date on these seven…
Selling Online to Generation Z
With marketing strategies often hinging on a brand’s understanding of their customer and how they behave,…
ThoughtShift Named Top 10 Digital Agency for Customer Satisfaction
ThoughtShift has been named as a leading digital agency for client satisfaction in the The Drum…
How to Calculate Your Digital Marketing Budget Using CLV
This is the second post in a series on Customer Lifetime Value (CLV) and online marketing…
How to Study Your Target Market and Increase Sales
Though ‘target market’ and ‘niche’ are closely related terms, you can’t exchange one for the other….
NET-A-PORTER: Seamless eCommerce User Experience
This is the second section of a three part investigation into multi-million dollar company NET-A-PORTER’s online…
SaaS Platform VS Fully Customizable eCommerce Solutions
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the…
Social Media Selling vs Marketplace Distribution: which one is better for your online store?
Social media selling (or social selling, for short) is about establishing genuine, long-term relationships via social…
The Secret to Winning At Paid Search
Everyone once in awhile, someone from our bright and talented team will have enough time to…
How to Craft an Inspiring About Us Page
Stories have the power to transform a brand’s presence. According to printful.com, today’s customers not only…
Creating Landing Pages and Ad Campaigns That Work Together
In order to build a landing page that delivers a high conversion rate, you need to…