Month: June 2022
How XO Marshmallow Used Community Building to Grow Their Business
Community has always been at the heart of XO Marshmallow, a company that creates handcrafted gourmet marshmallows that come in unique flavors and playful packaging. Before the idea was a full-fledged business, co-founders Kat Connor and Lindzi Shanks sold their...
Etsy and Shopify: How Three Makers Used Both to Grow Their Businesses
When you’re taking your very first steps into the world of ecommerce, there’s a lot to learn. You might have the “make amazing products” part down, but packing an order, helping a frustrated customer, or dreaming up a marketing campaign...
Planet is a Must-Have App for Brands Committed to Sustainability
There’s no question that brands want to be more sustainable. In fact, 48% of small businesses powered by Shopify engage in at least one environmentally sustainable business practice, while another 40% are interested in engaging for the first time. One...
Top 10 Best Free Background Remover Tools
Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. But you might not know how to remove image backgrounds yourself. If you’re handling your store’s...
Hard Kombuchas Like Juneshine Have Health-Conscious Consumers Buzzing
If it seems like hard seltzers are everywhere, from bars to backyard BBQs, it’s not just you. In 2020, the US market was worth $5.5 billion, which ballooned to $8.8 billion in 2021, according to Grand View Research. For 2022,...
8 Best Small Business Accounting Software Picks (2022)
While there is no shortage of small business accounting software available today, choosing the right tool can be challenging. With so much overlap in functionality and differences in pricing, it’s all too easy for business owners to end up choosing...
44 “Thank You for Your Order” Templates (+ Ways to Use Them)
Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their...
30 Best Price Comparison Engines to Increase Ecommerce Sales
Comparison shopping engines (CSEs) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition. In this guide, we’ll explore some of the best platforms available and show how to get your products listed...
How to Increase Conversion Rate for eCommerce Websites: 44 Tactics
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition...
5 Digital Marketing Funnels That Serve & Sell
Do you know how, with certain people, you instantly associate words with them every time you hear their names? One of those for me is Cindy Bidar. That name immediately brings up: simple brilliance, stress-free funnels, tech made easy. I...