Month: November 2020

Introductory Emails for Connecting with New Customers

Welcome emails are one of the 8 types of emails you must be sending your customers, but many brands only send one welcome email—if they send one at all! On average, sending a series of introductory emails yields around 51%...

/ November 30, 2020

B2B eCommerce Store Owners Could Benefit from B2C Options

There is one major advantage of getting into the B2C space for businesses and that’s higher margins. Selling to consumers as well as fellow businesses means that you can access a larger, more diverse customer base, therefore building resiliency into...

/ November 26, 2020

Holiday eCommerce Trends We’re Noticing Right Now

After this most unusual year, innovation is the order of the day. We’re seeing a lot of creative responses to challenges old and new, and more modern technology being employed by brands of all sizes and industries.  There’s a lot...

/ November 25, 2020

How to Build the Foundation of Your Direct-to-Consumer Marketing Strategy

Most of you should be familiar with at least some of the following names: Harry’s, Glossier, Warby Parkers, and Bonobos. All of these incredibly successful brands are outstanding examples of direct-to-consumer (D2C) companies. Direct-to-consumer is a retail model where companies...

/ November 25, 2020

Top Keywords: Amazon Gift & Holiday Keywords for Listing Optimization

Here are some staggering stats for ecommerce sellers: The holiday gift marketing reached $1 trillion in 2018. eMarketer.com Approximately 40% of holiday sales in the U.S. take place on Amazon. MarketingLand.com Holiday spending accounts for about 56% of the gift...

/ November 21, 2020

November Orange Report

November 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the...

/ November 20, 2020

5 Trust Drivers Proven to Increase Sales on your eCommerce Site

2. Use both standard and lifestyle product photos You know the saying: a picture is worth a thousand words. Product photography gives you a way to communicate what your products have to offer in ways that words simply cannot. However,...

/ November 19, 2020

Auto Aftermarket Merchants: Extend Your Holiday Success Throughout 2021

By now you should be making the most of this unusual holiday season with some great promotions and marketing plans. But there’s more to get on top of than simply maintaining stock levels of popular products and ensuring tracking info...

/ November 18, 2020

3 Mobile Strategies to Light Up Your Holiday Sales

Mobile devices connect more than 4.5 billion people to the internet—that’s over half of the global population! People are also spending an inordinate amount of time at home these days, which means a significant amount of shopping is being conducted...

/ November 17, 2020

Boosting eCommerce Business on Social Media for the 2020 Holidays

Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys...

/ November 17, 2020